Director of Marketing - Forward Madison FC and USL W ...

Forward Madison FC and USL W League Madison are looking for an industry-leading marketer to lead the organization's marketing structure, strategy, and execution, with a focus on driving revenue from season, group, and single-game tickets, supporting corporate partnership revenue, and brand building. This role will be at the forefront of pushing brand expectations and creating lifelong memories for fans through the leadership of marketing functions.General Club Marketing ResponsibilitiesLead the organization's marketing structure with a focus on driving revenue from season, group, and single game tickets, supporting corporate partnership revenue, and brand building for both Forward Madison and USL W MadisonWork with the Director of Communications to develop social media strategy and lead execution of campaigns and content to grow followers, drive fan engagement, and increase customer conversionLead annual marketing plan, including but not limited to paid advertising, email marketing, paid social media, and news coverageAssist with Forward Madison FC and USL W League Madison's social and community impactClub Revenue Support ResponsibilitiesCollaborate with Ticket Sales department to design, plan, and execute ticket-focused marketing, including but not limited to season tickets, mini plans, and group offeringsWork with General Manager and ticket team to plan and execute all theme nights with emphasis on concepts that drive ticket sales and add to the excitement of match daySupport Corporate Partnerships department in ideation and execution of sponsorable opportunities designed to drive sponsorship revenue and enhance fan engagementMatch Day and Fan Experience ResponsibilitiesSet and execute strategy for all aspects of match day presentation and fan experience, including game direction, videoboard operations, promotions, performers, family zone, and special events with support of other club departmentsManage street team operations and appearances to build the Forward Madison FC and USL W League Madison brands in the communityCoordinate all mascot requests and appearancesCoordinate all player appearancesRequirements3-5 years of experience marketing experiential products, preferably in sportsBachelor's degree in Marketing, Communications, Sport Management or a related fieldDemonstrated success developing and executing strategic marketing plans that deliver measurable growth in line with organizational goalsExperience with digital marketing tools and platforms such as Google Ads/Ad Manager, Meta Business Suite, Google Analytics, and SEO/SEM toolsSkilled in paid media strategy, campaign optimization, and audience segmentationExcellent analytical and strategic thinking skills with the ability to interpret data and translate insights into actionable marketing tacticsStrong cross-functional project management abilities and comfort operating in a fast-paced, evolving environmentProficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); experience with Adobe Creative Suite, and ticketing systems preferredPassion for sports, live events, and creating meaningful connections between teams, fans, and the communityWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Created: 2025-11-12