Be clear and concise Describe your company and the job, but no one wants to read a novel to decide if they're a good fit for this role. Sell the position Why would someone want to work for you over a competitor? Growth opportunities? Exciting projects? Better location? An inclusive environment? Go beyond bulleted lists Provide a little insight into your company values and culture. Plus, a friendly and inviting tone can do wonders when it comes to response rates. Comply with Monster's rules