Director of Marketing (Multi-Family)

Alterra Property Group's Director of Marketing oversees a company's promotion and advertising efforts to drive sales and build brand awareness. Their responsibilities include developing an overall marketing plan, approving campaigns, and measuring the return on investment of various advertising methods. They will plan, direct and oversee marketing department activities and operations for the residential portfolio.RESPONSIBILITIES:· Develop and execute comprehensive marketing campaigns for residential portfolio to achieve property objectives and budget targets.· Collaborate with cross-functional teams, such as operations, leasing, development, asset management, human resources, and maintenance, to align marketing efforts with overall business goals.· Monitor and analyze marketing metrics, such as source performance, website traffic, lead generation, conversion rates, and customer engagement to identify prospect needs, preferences, and market trends. Use data-driven insights to optimize marketing campaigns and drive continuous improvement.· Create and manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.· Partner with Regional and Property Managers to implement strategic marketing plans tailored to each community. Oversee implementation of marketing campaigns across various channels, including digital marketing, traditional advertising, public relations, events, and social media.· Develop and maintain sales training material for property level sales teams and conduct quarterly training sessions with all new employees.· Develop and maintain brand guidelines to ensure brand consistency across all departments, properties, marketing channels and materials.· Lead and manage a team of marketing professionals, including hiring, training, and mentoring staff members. Assign tasks and projects, set performance goals, and provide guidance to ensure the team's effectiveness and productivity.Actively maintain the company and communities' online reputation management efforts.Manage the filming, editing and production of videos and virtual experiences for community marketing and internal company needs.Produce content for community websites, internet listing services, printed collateral, and other marketing needs.Oversee the procurement of promotional marketing supplies, and maintain the company's online stores for print, promo, and branded apparel.Budget, design, and oversee installation of community model apartments.Ensure all resident, prospect, team member and business partner touch points are visually, audibly, and experientially representative of the overall brand strategy.Develop and/or maintain partnerships with third party businesses and vendors.Oversee public relations as it relates to internal and external communications.Assist in the development of APG Living management providing marketing insight and support from initial partnership through property transition and beyond.· Research competitors to stay current with similar products or services on the marketQUALIFICATIONS:Bachelor's degree (B.A) or equivalent in related field.Six to ten years related mitment to excellence and high standards.Excellent written and oral communications.Excellent presentation skills.Strong organizational, problem-solving, and analytical skillsAbility to manage priorities and workflowVersatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.Demonstrated ability to plan and organize projectsProficient in all marketing software specific to real estateAbility to handle multiple projects and meet deadlines

Created: 2026-02-05