Marketing Manager - Local Operations

Compensation Details:$130000 - 140000 per year + BonusJob Description: Who We Are: Ace Hardware has been serving neighbors throughout America for over 100 years. Ace launched Ace Hardware Home Services and is now Bringing Helpful to Your Home . Ace Hardware Home Services offers a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting with the signature Ace Helpful service our customers know. Helpful is what we do - and Ace is on a Mission to be the best, most trusted provider of home preservation services.As the Marketing Manager- Local Operations for Ace Home Services, you will oversee the strategy, execution and operationalizing of all marketing efforts and the development of 15+ local marketing plans for each of the Home Services verticals. Your role will be critical in driving the growth and success of our Home Service brand, ensuring we continue to deliver innovative and effective local marketing campaigns that drive demand, create opportunities, grow sales, and increase awareness. You will collaborate with other Home Service business stakeholders to achieve the local marketing goals for Ace Hardware Home Services. Your thought-leadership will be critical as we integrate new businesses into the Ace Hardware Home Service business unit. Your directive on the local marketing needs of the respective business partners and how and when we execute the branding journey will be instrumental work within the first 24 months, as well as building the foundation and operating rhythm that will be used going forward for local marketing execution within Ace Hardware Home Services. What You'll Do: Marketing Plan Development : Develop and execute 15+comprehensive marketing plans that are customized to each Ace Home Services locations for the Plumbing, Electrical, Heating & Cooling business units. Brand Strategy/Launch & Acquisition Integration : Personally lead the development and implementation of introducing the Ace Hardware brand across all newly acquired businesses. This work will entail, developing a launch plan, test methods on market readiness, tracking metrics & ROI on all market launch tactics. Metric for this work: Brand Consideration scores and ultimately market share growth after launch. Local Marketing Creative Asset Manager : Work closely with the Ace creative services team, local contracted vendors and marketing specialists to create all assets to support local marketing efforts such as: Sales Builder Pro assets, Lead Aggregators, Billboards, Vehicle Wraps, Equipment Stickers, Biz Cards, Yard Signs, Sponsorships, Referral Programs, Membership, Financing, Red Bow related marketing materials and any other local marketing asset used in marketing. Marketing Plan Digital : Work with the Director of Digital marketing and Ryno agency partner to spend annual digital investments throughout the year effectively.Budgeting: Manage the consistent analysis required on the efficacy of our spend and monthly accountability. Monthly reporting on the performance at each of the locations will be required. Strategic planning to manage and drive accountability of the critical KPIs, holding the marketing team accountable to hitting forecasted leads, YOY profitable growth, and prudent investment for marketing tactics. Key Performance Indicators will include (but not limited to); # of leads, CPL, lead conversion, retention of customer, lifetime value, reduced atrophy, ROAS. Vendor Marketing Ambassador : Serve as the marketing liaison between Ace Hardware Home Services marketing and Manufacturing partners to develop and maintain co-op programs, marketing scale and mutual efficiencies for local marketing efforts. Leverage the Ace purchasing power across all locations to aggregate co-op benefits across all locations. Cross Functional Partner: Responsible for working with the operations at each location, internal marketing team and other support teams to maintain alignment on messaging, spend and ensure licensing compliance across all marketing channels including, but not limited to Truck-wraps, Google profiles, digital and print tactics as required by the state or local municipality. Work closely with the Service Titan team on all integrations required to maintain operational efficiencies and marketing effectiveness. Annual Budgeting : Lead the annual budget building process for 15+ locations. What you need to succeed: Preferred: Advanced degree (MBA or equivalent) in Marketing or a related fieldMinimum of 7 years of experience in marketingProven track record supporting brand strategy and execution for major multinational retail or service brand Background includes working with top-tier household brands -to deliver high-impact business results.Demonstrated experience partnering with global leading CPG, retail or service brandsMinimum of 5 years management experienceLocal marketing experience is required-TV, Billboard, Radio, Direct Mail, Local Marketing and SponsorshipKnowledge of digital marketing; SEO, PPC, email marketing, social media, web design, and CRMStrong leadership skills with the ability to motivate and manage a team of marketing professionalsExcellent communication skills both verbal and written with the ability to influence and persuade stakeholders at all levels of the organizationStrong analytical skills with the ability to interpret data, identify trends, and make informed decisionsAbility to work in a fast-paced, deadline-driven environment with incredible attention to detailHome Services experience or similar industry highly preferredServiceTitan experience preferredOpen to traveling within the U.S. - this role will require frequent customer visits (25% estimate)Loves a challenge and completes complex projects quickly and adeptly with an understanding of the business prioritiesWhy should you join our team?We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude. Humility. Love. You don't often see values like these in most corporate statements, but Ace is different. These things are important to us. They represent our commitment to the company, our employees, and to the Ace brand.In addition to providing our employees a great culture, we offer competitive benefits that address life's necessities and perks, many of which expand and improve year after year, including: Incentive/Commission/Bonus opportunities (Based on role / grade level)401(k) retirement savings plan with matching company contributions, eligible on your first day!Comprehensive health coverage (medical, dental, vision, company paid short-term disability, and long-term disability) and life insurance benefits for you and your dependents.Warehouse Merchandise Discount!Paid time off & paid holidays (depending on role and month of hire)Career Growth & opportunities within several channels (Plumbing, Heating, Cooling, Electrical, Handyman, Customer Service and others). Your career at Ace is more than just a job. It's a chance to be part of something meaningful. We help locally-owned businesses thrive and make an impact in their communities.Ace invests in every employee we hire, with a key focus on development and coaching. We offer classes, facilitator-led courses, plus a performance management approach that goes beyond the typical annual review.Robust Employee Assistance Program, which will provide professional assistance for personal, legal, financial, work, childcare and elder care support. Benefits are provided in compliance with applicable plans and policies. Want to be notified when new jobs are posted? Follow the link below to create an account and set up custom job alerts: Create Job Alert About Ace Hardware Home ServicesAce Hardware Home Services is the most trusted provider of home preservation services backed by Ace Hardware and offering a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting.Ace Hardware has been serving neighbors throughout America for nearly 100 years. Ace recognized the need for a trusted service provider for home repairs and launched Ace Hardware Home Services (AHHS). AHHS is now Bringing Helpful to Your Home and it is our mission to deliver the same level of Helpful service, convenience & quality that you have come to expect from Ace Hardware.Equal Opportunity EmployerAce Hardware Home Services is committed to a policy of promoting equal employment opportunities. The company recognizes the importance of diversity and leveraging the skills and talents of all people to the mutual advantage of each individual and the organization. The company is committed to the prevention of employment discrimination related to race, religion, color, sex (including sexual harassment), gender identity, national origin, age, marital status, disability and military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.Disclaimer The pay range for this position starts as listed in the job posting, but could be higher based on education and experience. Please note, compensation decisions are dependent on the facts and circumstances of each opening . click apply for full job details

Created: 2026-02-11