Law Firm Marketing Manager (Marketing Exp Req.)

Marketing Manager – Client Marketing & CommunicationsScroll down to find the complete details of the job offer, including experience required and associated duties and tasks.Location: New York City*Key Responsibilities*Unify Marketing Communications & Brand* Establish and enforce brand guidelines across all client touchpoints* Integrate messaging across email campaigns (Mailchimp), digital advertising, and client materials* Audit and align all marketing assets to ensure consistent brand voice and visual identityOwn Marketing Operations* Manage integrated marketing calendar and campaign execution* Maintain and monitor accurate marketing metrics in Salesforce* Suggest and implement design with new media creatives in Canva, Photoshop or Video format* Execute email marketing campaigns via Mailchimp with A/B testing and segmentation* Oversee advertising across Spotify Ads Manager, Trade Desk, and self-serve platforms* Coordinate client events, filming media, and organizing media productionDrive Performance Through Analytics* Track KPIs across marketing channels and report on ROI* Remove underperforming campaigns based on metrics* Propose and test new marketing initiatives based on data insights* Manage marketing budget and optimize spend allocationCross-Functional Leadership* Partner with call center on client engagement strategies* Coordinate with creative teams and external agencies* Manage vendor relationships and negotiate contracts*Requirements*Must Have:* 3-5 years marketing experience in professional services* Proven experience with Mailchimp, Salesforce, and programmatic advertising platforms* Strong analytical skills with ability to translate data into action* Bachelor's degree in Marketing, Communications, or related field* Excellent project management and communication skillsPreferred:* Legal or financial services xpxfdfd marketing experience* Experience with Trade Desk and Spotify Ads Manager* Budget management track record* Marketing automation expertiseJob Type: Full-timePay: $65,000.00 - $90,000.00 per yearBenefits:* 401(k)* Dental insurance* Health insurance* Health savings account* Paid time off* Retirement plan* Vision insuranceExperience:* Marketing: 3 years (Required)* Law firm : 1 year (Preferred)* Graphic design: 1 year (Preferred)Ability to Commute:* New York, NY 10123 (Required)

Created: 2026-02-11