Senior Account-Based Marketing Specialist

POSITION OVERVIEW Join Canon Medical Informatics as a Senior Account-Based Marketing Specialist and play a key role in shaping our advanced visualization portfolio's market success. In this position, you will lead account-based marketing initiatives, drive go-to-market strategies, develop impactful content, and ensure our solutions are market-ready. You'll be instrumental in executing product launches, strategic account programs, sales enablement, digital communications, and customer engagement initiatives-delivering results with clarity, consistency, and operational excellence. RESPONSIBILITIESAccount-Based Marketing (ABM) Strategy & Execution Own the enterprise ABM strategy for priority accounts, aligning programs to revenue objectives and long-term growth initiatives Architect and lead multi-stakeholder engagement strategies spanning executive, clinical, technical, and financial decision makers Develop ABM plays including: Custom demos and tailored presentations Executive engagement activities Event-based activations and programs Pursuit plans in partnership with Sales leadership Produce customer success stories, proof points, ROI narratives, and other content assets that deepen engagement with priority accounts Go-to-Market (GTM) Strategy Excellence Lead development and execution of GTM plans and deliverables for new products, major enhancements, and market releases Govern the GTM checklist, readiness milestones, and cross-functional alignment across Product, Sales, Clinical, and Events teams Develop clear value propositions, messaging frameworks, and narrative structures tailored to diverse audiences Coordinate creation of launch materials including brochures, sales presentations, FAQs, objection handling tools, playbooks, and campaign assets Deliver internal enablement and launch readiness updates to Sales, Business Development, and Clinical teams Sales Enablement & Field Readiness Create and maintain sales enablement tools including playbooks, messaging guides, demo scripts, workflow guides, and competitive differentiation materials Ensure alignment across Sales, Clinical, Business Development, and Events regarding messaging, positioning, and activation timelines Support teams with content and materials that elevate customer conversations and improve sales readiness Voice of Customer, Peer-to-Peer Content, and Customer Programs Develop customer success stories, case studies, and testimonials that highlight meaningful clinical, operational, and business outcomes Coordinate peer-to-peer content development, speaker identification, and programs that support educational and engagement initiatives Digital Strategy & LinkedIn Oversight (Execution via Freelancers) Own digital content strategy and execution for product launches, ABM, and customer communications, overseeing external partners and freelancers across LinkedIn, web, and Pardot. Ensure consistent, on-brand messaging through strong governance of channels, workflows, and quality standards across all digital touchpoints. QUALIFICATIONS & OTHER REQUIREMENTS Required 12+ years of progressive marketing leadership experience in B2B marketing within enterprise healthcare IT software. 10+ years designing and leading enterprise ABM strategies in complex, multi-stakeholder sales environments Demonstrated success in go-to-market planning, and commercialization. Experience creating clear, compelling messaging for clinical, technical, operational, and executive audiences Preferred Experience managing freelancers, agencies, or contract resources Experience in B2B marketing in healthcare, medical technology, and/or enterprise software industries JOB COMPETENCIES Adaptability/Flexibility - Adapts to change, is open to new ideas, takes on new responsibilities, handles pressure, adjusts plans to meet changing needs. Communication - Communicates well both verbally and in writing, creates accurate and punctual reports, delivers presentations, shares information and ideas with others, has good listening skills. Creativity/Innovation - Generates new ideas, challenges the status quo, takes risks, supports change, encourages innovation, solves problems creatively. Results Focus - Targets and achieves results, sets challenging goals, prioritizes tasks, overcomes obstacles, accepts accountability, sets team standards and responsibilities, provides leadership/motivation. Compensation $100,240 - $150,360/yr, dependent on experience COMPANY OVERVIEW At Canon Medical Informatics (formerly Vital Images, Inc.), what we do matters. This is at the heart of every product we develop, every service we provide, and especially each member of our team. As part of Canon Medical Systems Corporation, we lead the industry with the latest health imaging informatics solutions. Our products handle millions of medical images and health records a day across the world. Canon Medical Informatics experiences the best of both worlds with a dynamic and collaborative environment, casual culture, and agility of a mid-sized company, while having the support and resources of Canon Medical Systems Corporate, our parent company. Our offices are based in Minnetonka, Minnesota; Waterloo, Ontario; Copenhagen, Denmark; The Netherlands; and Beijing, China. We value our team's innovation, enthusiasm, and dedication to help improve the lives of patients. Do you want to be part of a passionate team that believes what we do matters? Then a career with Canon Medical Informatics might be right for you! COMPANY VALUES Unity, Courage, Tenacity, Teamwork, and Excellence WHAT WE OFFER YOU Canon Medical Informatics offers a dynamic workplace, competitive compensation package, and room for learning and growth in our organization. This is an environment in which things move quickly and you'll have the opportunity to wear many hats. We have a casual dress code, offer flexible work hours and actively foster work-life balance, because anything else simply isn't sustainable. Our Minnetonka, MN office is located about 12 miles southwest of downtown Minneapolis. Our office is near several walking paths and restaurants that are a quick drive away. Our team loves what we do and has fun doing it together. We look forward to receiving an application from you. Canon Medical Informatics is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Created: 2026-03-04