Social Media Manager

Overview of Role: The Defense Health Network (DHN) - National Capital Region (NCR) is seeking a talented and experienced Social Media Manager to oversee and coordinate all HQ-level social media efforts across multiple Military Treatment Facility (MTF) social media sites. This role requires a creative and strategic professional with expertise in managing social media platforms, creating compelling content, and driving engagement. The candidate will be equipped with a social media management platform provided by the contract and will collaborate closely with MTF teams to ensure cohesive and impactful communication across the region. Roles and Responsibilities: Produce high- Manage and oversee all HQ-level social media accounts, ensuring alignment with DHN-NCR branding and messaging. • Coordinate with individual MTF social media teams to ensure consistency, accuracy, and timeliness of posts across platforms. • Develop and execute social media strategies to increase engagement, expand reach, and promote DHN-NCR initiatives. • Create high-quality graphics, videos, and multimedia content tailored for various social media platforms. • Write engaging and clear copy for posts, ensuring adherence to organizational tone and style guidelines. • Use a contract provided social media management platform to schedule, monitor, and analyze posts across all accounts. • Track social media performance metrics and generate reports with insights and recommendations for improvement. • Monitor trends, audience behavior, and platform updates to optimize content and engagement strategies. • Ensure compliance with DoD policies and guidelines for social media use within military and healthcare contexts. • Provide guidance and training to MTF social media teams as needed to enhance their effectiveness. Educational and Certification Requirement: Bachelor's degree in communications, Marketing, Journalism, or a related field. • 3+ years of experience in social media management, preferably in a public sector, military, or healthcare environment. • Proficiency with social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and social media management tools (e.g., Hootsuite, Sprout Social). • Strong skills in graphic design and multimedia creation, with proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or equivalent tools. • Exceptional writing and editing skills, with the ability to create engaging, error-free content tailored to diverse audiences. • Experience analyzing social media metrics and using data to inform strategy. • Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines. • Familiarity with DoD social media policies and military healthcare systems is a plus.

Created: 2026-03-04