Digital Marketing Specialist

The Digital Marketing Specialist manages all website, digital advertising and email marketing activities, as well as provides support for social media, and other related tasks. Primary role would be to manage the Placon website, optimize SEO, monitor and optimize digital advertising campaigns, create and manage email marketing campaigns, and optimize integration between CRM and marketing automation software to create automated customer journeys and email interactions with customers.Essential Accountabilities Work with internal clients and external agencies to drive successful execution of digital advertising, email campaigns, and social mediaCreate, monitor and report on advertising and email campaigns to maximize resultsMonitor activity, answer questions, create content, analyze trends, and resolve issues on social media channelsMonitor and report on web traffic and source analytics against KPIsManage website updates and web content creation, working with internal stakeholders and external agency supportResearch advertising trendsResearch competitors marketing and productsOther duties as assigned by the management teamMinimum QualificationsAssociate's or Bachelor's degree in Marketing, or equivalent relevant professional experience.Desired Skills Proficient in content creation, strategy, Google Analytics, digital and email marketing, and social media tacticsMust be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organizationGoogle Certified preferredMust have experience with website CMS system management and email automation softwareThis person must have the ability to work within deadlines and manage multiple tasks and/or projectsDesign experience a plus, but not requiredMinimum one year experience Position RequirementsWork Environment Conditions:Inside: Office Equipment/Tools Used:Personal computer, fax, phone, copy machine, saleforce.com, OraclePhysical Requirements: Normal office Mental Requirements Reading, writing, calculating, interpersonal skills, reasoning/analysis, communication skills internal and external, written and speaking, work with minimal supervision, time management skillsPlacon employment offers are contingent upon the successful completion of a pre-employment drug test, basic physical, background check, educational verification, and reference checks (as applicable). Placon requires that employees have and maintain authorization to work in the country in which the role is based. In general, Placon does not sponsor candidates for non-immigrant visas or permanent residency unless based on business need. Placon is committed to equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity, or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristics.

Created: 2026-03-04