Senior Product Manager - Consumer Growth Strategies

Are you ready to elevate your career and challenge your limits? At Coinbase, we are driven by a mission to enhance economic freedom globally. This is a monumental endeavor that requires our utmost dedication as we construct the onchain platform and carve out the future financial system. We are on the lookout for a unique candidate who is not just passionate about our mission but also believes in the transformative power of crypto and blockchain technology. If you are eager to make a significant impact, thrive under pressure, and seek continuous improvement through feedback, we want you on our team. Join us in tackling our toughest challenges head-on. Our work environment is fast-paced and high-intensity, designed for those who are keen to innovate alongside exceptional peers. If you aim to build the future in a thriving setting, our team is the perfect fit. Coinbase Growth is a consumer-oriented team focused on scaling operations by identifying impactful opportunities to enhance user connection and maximize core product value. We are searching for an entrepreneurial and strategic Product Manager to join our Incentives team, which will drive all rewards, promotions, and user bonuses across Coinbase. Your primary mission is to create the “incentives-as-a-service” engine for Coinbase. You will oversee the development of incentive primitives that empower product teams and intelligent systems that deliver targeted offers to users at the right moments. We have three key objectives: Step 1: Grow MATU - Expand our target audience by implementing high-ROI incentives, such as the Account Inflow Bonus, while adhering to profitability and risk guidelines. Step 2: Drive Meaningful Engagement - Leverage the incentives platform for timely, targeted campaigns that encourage users to take significant actions, cultivate investing habits, and uncover core product value. Step 3: Maximize Lifetime Value - Retain top users and foster loyalty by developing scalable incentive programs that reward deeper product engagement and growth in assets under management (AUM). Your responsibilities will include: Define and Build the

Created: 2026-03-04