StyleBlueprint Social Media Manager

This role is equal parts creative and strategic. Youll help shape how StyleBlueprint shows up across Instagram, TikTok, LinkedIn, Facebook, and Pinterest, while also managing social sponsorships with partners. Youll work closely with our editorial, marketing, and sales teams to make sure content feels intentional, on-brand, and effective.If you naturally analyze posts while you scroll, think about hooks and pacing, and enjoy digging into performance insights youll probably feel right at home here.Youre the Right Fit IfYou dont just scroll you pay attention. You notice when an intro is a beat too long, when a caption structure works, or when a format is about to trend.You obsess over learning from and listening to thought leaders in the marketing industry.You see one piece of content and immediately start thinking about how to adapt it across platforms. Repurposing and reframing come naturally to you.Creating content and learning what works is constantly exciting, and its hard to turn this part of your brain off.Youre curious about algorithms, audience behavior, and performance data. Analytics dont feel intimidating they help you make smarter creative decisions.Youre probably the person friends send posts to with, Why is this blowing up? and you actually have a thoughtful answer.You are a doer. You dont wait for others to get things ready - youd rather show up with something done and get their feedback.You have an uncanny ability to understand brand and brand partnerships.You care about the details:Hooks, pacing, captions, and cover graphics matter to you.You look at retention, saves, shares, and watch time not just likes.You believe strong social content lives at the intersection of creativity and strategy.Most importantly, you genuinely enjoy spending time thinking about social media trends, formats, insights, and how to make content better tomorrow than it was today.This Role Is NOT for You IfYoure looking for a purely schedule and post role. This job requires constant iteration, analysis, and creative thinking.You prefer rigid formulas over testing and learning. Social moves quickly, and we need someone comfortable experimenting.Digging into analytics feels draining rather than interesting. Performance data is a big part of how we make decisions.You create content without thinking about the larger goal. Every post should serve a purpose growth, engagement, traffic, or brand awareness.You wait to be told exactly what to do instead of bringing ideas forward. We value people who say, Heres what Im seeing lets try this.If fast-moving platforms or changing trends feel overwhelming, this probably isnt the right fit. The right person finds energy in staying curious and adaptable.What Youll Be Responsible ForSocial Strategy & GrowthPlan and execute social strategies that grow audience and engagementStay on top of trends, platform changes, and new opportunities worth testingRegularly evaluate performance and adjust based on resultsContent & StorytellingTurn editorial and branded content into platform-native social postsHelp maintain a consistent voice and visual direction across channelsBalance creativity with performance-driven thinkingPaid Social & Client CampaignsManage targeting, creative testing, and optimizationTrack results and share clear insights with internal teams and clientsCollaborate with sales, editorial, and creative partners on campaign executionAnalytics & OptimizationMonitor organic and paid performance and use data to guide decisionsTrack growth, engagement, reach, and conversions against goalsIdentify patterns and opportunities to improve over timeCommunity & CollaborationEngage with our audience in a thoughtful, brand-appropriate wayServe as an on-site face of StyleBlueprint, capturing authentic, engaging content during visits with our clients and community partners.Work closely with editorial, marketing, and sales on key initiativesContribute ideas that strengthen both StyleBlueprints brand and our client workWhat Were Looking For4+ years managing social media for a brand, publication, or agencyStrong understanding of Instagram, TikTok, LinkedIn, Facebook, YouTube, and PinterestA mix of creative instinct and analytical thinkingClear written communication and a strong visual eyeComfortable working independently while collaborating closely with a teamCurious, organized, and open to trying new ideasInterest in lifestyle content, local storytelling, and community-driven brandsAbout StyleBlueprintStyleBlueprint is a digital lifestyle publication focused on helping readers discover the best of their city through local guides, thoughtful storytelling, and beautifully curated content. We care about clarity, creativity, and working well together and were proud of the trust weve built with both our audience and our partners.Why Youll Enjoy Working HereA collaborative, supportive team that values clear communication and good ideasReal ownership over both organic and paid social strategyThe chance to work with a trusted publication and an engaged audienceMeaningful involvement in brand growth and client success$600 a year ($50/month) added to paycheck for mobile phonesStrong positive cultureOur office is closed with paid time off for a minimum of 15 days a yearUnlimited PTOHealth insurance, dental, and visionMacBook Air laptopOpportunities for professional growth401K (matching after 6 months)Half-day FridaysShort-term disability insurance coverage for all employeesMaternity leave recblid 0d9ifsfixiklvaoh7cy8dwuw7oly60

Created: 2026-03-04