Growth Marketing Manager

Job description: Were looking for a multi-talented, mid-level marketing manager with demand gen and growth marketing expertise to build an effective lead gen machine for our cloud-based software platform. We expect this role to include a strong mix of strategic planning in close collaboration with our Sales & Product team, plus tactical execution across content development, SEO, campaigns, webinars, and events. We are accepting candidates for the Seattle and Los Angeles areas. Responsibilities Lead Gen Strategy Development: Define and refine Companies top-of-funnel lead generation strategies and tactics like content creation, SEO, social media campaigns, webinars, and events to attract qualified prospects in advanced hardware industries Inbound Campaign Execution: Design and launch multi-channel campaigns (e.g., LinkedIn content, blog posts, podcasts, virtual events) to generate high-volume inbound leads, focusing on awareness and interest stages of the buyer journey Channel Performance Measurement: Track, analyze, and report on lead gen channels using metrics like CAC, conversion rates, and ROI; identify top-performing channels (e.g., social media, content syndication, email newsletters) and optimize budgets accordingly Content & Social Media Management: Oversee the creation and distribution of compelling content (whitepapers, case studies, infographics) and manage social media presence to build community engagement and drive organic traffic Event Strategy & Participation: Plan and execute participation in industry events, trade shows, and webinars to capture leads, including pre-event promotion, on-site lead capture, and post-event follow-up for measurable ROI Cross-functional Collaboration: Work closely with Product, Sales, and marketing teams to align lead gen efforts with overall go-to-market plans, ensuring seamless handoff of inbound leads to sales Tools & Analytics Integration: Leverage platforms like HubSpot, Google Analytics, and social media tools to automate lead capture, scoring, and nurturing while monitoring funnel performance Marketing Alignment: Collaborate with Marketing team to co-create campaigns, share event resources, and amplify products reach through joint inbound initiatives Qualifications: 5-8 years of experience in B2B lead generation marketing, ideally in hardware technology, aerospace, or related industries, with at least 3+ years in a managerial role leading top-of-funnel initiatives Bachelor's degree in marketing, Business, or a related field required Proven success in driving inbound lead growth through content, social media, events, and SEO, with demonstrated ROI in technical B2B environments for startups and enterprises Strong analytical skills for measuring channel effectiveness, ROI, and optimizing lead gen strategies Experience collaborating with Sales, Product, and leadership teams to align on inbound goals Proficiency in content creation, social media strategy, and event management for B2B SaaS Ability to travel (approximately 35% of the time) for industry events and lead gen networking Preferred Qualifications Exceptional skills in crafting inbound narratives that simplify complex hardware concepts to attract top-of-funnel audiences Passion for Companies mission to streamline hardware innovation by disrupting legacy systems through effective lead gen Data-obsessed mindset with experience using tools like HubSpot, Salesforce, Google Analytics, or social media platforms to scale inbound campaigns Hands-on expertise in market research and targeting advanced hardware companies (e.g., aerospace, defense, nuclear, alternate energy, robotics) Established network in innovative hardware ecosystems, such as aerospace or robotics, to support partnership-driven lead gen Why is This a Great Opportunity: Our team is mission-driven, collaborative, and empowered with ownership of their work. If you want to work with some of the most dedicated and talented people on Earth, come join us.

Created: 2026-03-04