Staff Product Manager, Mailchimp Homepage

Staff Product Manager For Mailchimp's Homepage As a Staff Product Manager for Mailchimp's Homepage, you will be responsible for shaping the strategy and execution of Mailchimp's first impression - the Homepage. This role requires a blend of strategic vision, technical expertise, and product management acumen to ensure the Homepage effectively engages both first-time users (FTU) and tenured users. This position offers a unique opportunity to drive key metrics for user engagement, conversion, and retention. Key Responsibilities Product Strategy: Develop and drive the product strategy for Mailchimp's Homepage to align with overall business goals and user needs. User Experience: Enhance the user experience of the Homepage for both FTU and tenured users. Identify and address pain points through user feedback and data analysis. Cross-functional Collaboration: Work closely with engineering, design, analytics, and marketing teams to deliver compelling product features and improvements. KPIs and Metrics: Define, monitor, and meet key performance indicators (KPIs) pertaining to user engagement, conversion rates, and overall Homepage performance. Product Roadmap: Create and maintain a detailed product roadmap that prioritizes features and enhancements. Market Research: Conduct market and user research to stay abreast of trends and competitor strategies. Use insights to inform product decisions. Experimentation: Lead A/B testing and other experimentation initiatives to optimize user journeys and interface elements. Analyze results to make data-driven decisions. Communication: Clearly articulate product decisions and how they enhance user experiences with stakeholders and leadership. Provide regular updates on progress and efficacy of product initiatives. Success Metrics Increase the conversion rate of first-time visitors who become active users. Enhance the engagement metrics of tenured users through continuous improvements and new feature additions. Achieve targeted milestones in the user onboarding journey and account setup completion rates. Successfully run and analyze A/B tests and other experiments to improve user interaction and retention on the Homepage. Qualifications Educational Background: Bachelor's degree in Computer Science, Engineering, Business, or a related field. An MBA or advanced degree is a plus. Experience: 5+ years of product management experience. Plus for experience managing Homepage or common experiences. Leadership: Strong leadership skills with an ability to drive cross-functional teams towards achieving common goals. Analytical Skills: Demonstrated experience in data-driven decision making. Proficiency in analytics tools and methodologies (Amplitude, Optimizely, SQL a plus) User-Centric: Passion for understanding user needs and championing an exceptional user experience. Communication: Excellent verbal and written communication skills. Adaptability: Ability to thrive in a fast-paced, dynamic environment with a commitment to continuous improvement.

Created: 2026-03-04