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Senior Marketing Consultant

LPL Financial - Charlotte, NC

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Job Description

Senior Digital Marketing Consultant At LPL Financial, we empower professionals to shape their success while helping clients pursue their financial goals with confidence. If you're ready to take the next step, discover what's possible with LPL Financial. Job Overview The LPL Financial marketing department is seeking a senior digital marketing consultant with high proficiency in all facets of digital marketing. In this position, you will be the virtual chief marketing officer and the main point of contact for 15 LPL financial advisors. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors' practices. You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more. Duties & Responsibilities Report to the Digital Marketing Manager Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the advisor overarching goals Generate an evaluation to consistently maintain each advisor's website and blog to enhance as needed Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic Learn and produce each advisor's marketing plan based on advisor preferences Schedule and host regular weekly or bi-weekly discussions with the advisors Collaborate with the advisor's office staff to ensure cohesive messaging and communications Collaborate with compliance to ensure the content, brand, and messaging are approved Conduct market research and share discoveries with each advisor Work as a liaison to digital vendors Work with LPL's current tools to integrate them into the overarching plan Provide feedback and program enhancements from the advisors Job Requirements 3-5 years of experience in marketing and digital marketing Solid understanding of e-commerce, PPC, SEO & SEM Solid knowledge of CRM, inbound marketing tools, and web management Working knowledge of web design principles, best practices, and content management platforms Good understanding of digital marketing tools such as Google Analytics, Google Adwords, and Hubspot Core Competencies Excellent written and verbal communication skills Excellent project management and organizational skills Preferences Bachelor's degree in marketing, communication, or related field Ability to develop and execute sales and marketing strategies Salesforce experience preferred but not required Financial services experience a plus, not required Pay Range $76,864-$128,106/year. Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer! Company Overview LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

Created: 2026-03-04

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