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Director of Marketing

The Glo Companies - Birmingham, AL

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Job Description

Director of MarketingThe Glo Companies | Starkville, MSWe're lighting up the toy industryand we need someone to tell that story.The Glo Companies is a fast-growing, profitable toy manufacturer behind Glo Pals, the innovative light-up sensory toys that have captured hearts (and lit up bath times) in over 60 countries. Our products can be found online at Walmart, Target, and specialty retailers worldwideand we're just getting started.With our patent-pending inductive LED technology, we've created magic in the tub. Now, with the Light-Up Librarythe biggest launch in company historywe're expanding into new categories. We've got signed licensing deals with A-list brands for launches in Q3 2026, ambitious growth targets, and the kind of momentum that keeps everyone here running fast. However, we're not the best at sharing our story. That's where you come in!The OpportunityWe need a Director of Marketing who can take the reins of our entire marketing strategy and run with it. This isn't about maintaining what we've builtit's about defining what comes next.You'll oversee all marketing efforts across the company: brand strategy, product launches, retail marketing, digital/social, content, partnerships, trade shows, and everything in between. You'll have the autonomy to build programs, launch campaigns, and make bold moves that align with our brand and drive real growth.This is a rare opportunity to join a company at an inflection pointwhere your work will directly impact our trajectory as we scale and help bring innovative products to millions of families worldwide.What We're Looking ForIndustry experience: You've been in the toy industry long enough to know how it worksretail dynamics, buyer relationships, trade shows, licensing, and what makes products pop off shelvesGo-getter mentality: You don't wait for permission. You see opportunities, build the plan, and executeStrategic + scrappy: You can think big picture while rolling up your sleeves to get things done in a fast-paced, growing companyBrand builder: You understand how to create emotional connection with consumers and tell stories that resonate with both parents and retailersGrowth-oriented: You're energized by building something, not just managing itWhat You'll DoOwn and execute our complete marketing strategy across all channels and productsLead product launch campaigns for Glo Pals, Light-Up Library, and new innovationsDevelop and manage our brand positioning as we scale into new categories and marketsDrive digital marketing, social media strategy, influencer partnerships, and content creationOversee trade show presence, retail marketing programs, and B2B communicationsCollaborate with sales and product teams to align go-to-market strategiesBuild and manage marketing budget with strong ROI accountabilityPartner with licensing teams on co-branded marketing initiatives with major brand partnersEventually build and lead a marketing team as we continue to growWhy The Glo CompaniesReal growth, real fast: We're profitable, scaling rapidly, and have the backing to fuel expansionInnovation in your DNA: Our patent-pending technology sets us apartyou'll market products that truly stand outAutonomy and impact: This isn't corporate bureaucracy. If it fits the brand and drives results, you have the freedom to make it happenMission-driven: Our products bring joy, learning, and sensory development to childrenthere's purpose in what we doFounding team access: Work directly with leadership who are invested in your success and the company's visionAbout The Glo CompaniesWe're a Mississippi-based company with a design and engineering center in Birmingham, AL, and global reachcombining small-town grit with big innovation. Our Glo Pals light-up bath toys have become beloved products in households worldwide, and our Light-Up Library is opening new doors in early literacy and interactive play. We're backed by strong retail partnerships, have licensing deals with major brands, and want you to tell our story.Location: This role can be remote for the right fit, with monthly or quarterly travel to our Starkville, MS or Birmingham, AL offices.Interested or know someone who'd be perfect? recblid 9etqu3t5fnqnjucejryta5yu74p0h0

Created: 2026-03-04

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