Content Creator & Social Media Coordinator

About Mina BaieMina Baie is a fast-growing fashion e-commerce brand serving women across every stage of motherhood. We design elevated, functional pieces that combine luxury, utility, and timeless style.About the RoleWere looking for a highly creative, camera-confident Content Creator & Social Media Coordinator to join the MINA BAIE team. This person will concept, film, edit, and publish content across our social platforms, help shape our visual storytelling, and support the day-to-day execution of our social presence.You should feel comfortable appearing on camera, love experimenting with trends, and have a strong eye for aesthetics that align with our brand voice and visual identity.This role is ideal for someone who is hungry to learn, grow within a brand long-term, and thrives in a fast-paced, highly creative environment.Key ResponsibilitiesContent CreationAppear in, film, photograph, and edit content for Instagram, TikTok, Pinterest, and YouTubeProduce social-first content including Reels, TikToks, Stories, Pins, YouTube shorts, and long-form videosMaintain brand consistency in visual style, tone, and messagingDeliver and maintain a daily posting cadence across platformsDevelop original concepts while also executing direction from the Social Media StrategistPlatform ManagementInstagram, TikTok, Pinterest: Post daily (stories, feed posts, Reels, Pins)YouTube: Post minimum of 3 videos per week (mix of shorts & long-form)Build weekly social calendars based on product launches, brand moments, and marketing prioritiesStay up-to-date on algorithm changes, emerging trends, and and platform best practicesSchedule, tag, format, and publish content across platformsCommunity EngagementEngage with customers through comments, replies, and DMs to nurture relationships and maintain a strong brand voiceMonitor social channels daily to respond to questions, product inquiries, and customer sentimentIdentify opportunities to surprise & delight customers, escalate issues when needed, and flag valuable feedback to the teamStrategy + CollaborationAssist the Social Media Strategist in brainstorming campaign concepts and content pillarsBring fresh ideas for growth, engagement, and viralityCommunicate feedback from the community & social performance to internal teamsParticipate in shoots, brand events, and behind-the-scenes content captureAnalytics + ReportingTrack analytics weekly & monthly: growth, engagement, views, CTA performance, traffic & conversionPresent insights and recommendations backed by dataIdentify top-performing content and performance trends to inform future strategyRequirementsExperience creating and posting content across Instagram, TikTok, Pinterest & YouTubeStrong aesthetic & visual storytelling skills; ability to match a brand look instantlyConfident appearing on camera and speaking casually to an audienceBasic editing skills Excellent written communication and caption writingUnderstanding of analytics dashboards and social reportingHighly organized, self-motivated, and proactiveOpen to feedback and direction; growth mindsetComfortable in a fast-moving environmentNice to Have (Not Required)Experience in fashion, lifestyle, or e-commerce brandsPhotography or videography backgroundCreative direction or production support experiencePast experience managing influencer UGC or brand ambassador contentSuccess Looks LikeDaily, on-brand posting across all platformsIncreased engagement, reach, and audience growth month-over-monthClear contribution to revenue and community health through contentConsistent improvement, experimentation, and adaptation to trendsStrong collaboration and communication with the social teamPlease provide a portfolio of your work to be considered. recblid v4or1kxu5wjc9xtu2nd924e4lq7jlk

Created: 2026-03-04