Paid Media Specialist

Paid Media Specialist  O’Rourke Media Group is looking for an experienced Paid Media Specialist to join our growing digital team. The ideal candidate will have hands-on experience launching and managing paid media campaigns across multiple platforms, with a focus on Google, Meta (Facebook/Instagram), and other key digital channels. This role is a great opportunity for someone who wants to sharpen their skills across multiple platforms and work directly with clients in a fast-paced, team-oriented environment. Responsibilities: Build, launch, and manage SEM, targeted display, paid social, and video campaigns. Enable and maintain campaign tracking. Monitor and analyze campaign performance; proactively recommend and implement optimizations. Collaborate closely with Digital Fulfillment and Sales teams to deliver on client expectations. Communicate monthly performance metrics and campaign insights to Sales and clients. Stay current on best practices, platform updates, and emerging trends in paid media. Qualifications: Bachelor’s degree in marketing, advertising, communications, or related field. Minimum 2 years of experience executing paid media campaigns (Google, Meta/FB experience required). Proven ability to launch, optimize, and scale campaigns across multiple platforms. Google Ads Certification (or ability to obtain within 90 days). Strong ad copywriting skills to drive action and conversions. Working knowledge of bid management and bidding strategies. Experience with campaign tracking tools (Google Tag Manager, Meta Pixel, Google Analytics). Client-facing communication experience and ability to explain performance results. High attention to detail with the ability to deliver accurate work in a fast-paced environment. Experience running campaigns across multiple industries is a plus. SEO experience is a bonus, but not required. Compensation & Benefits: Comprehensive benefits package, including medical, vacation, and other perks. Opportunities for growth within a fast-paced, entrepreneurial company. About the Company O’Rourke Media Group is a family-owned, diversified media company that was formed in 2018. Originally just a holding company that owned a few newspapers, O’Rourke Media Group (OMG) has established itself as an industry-leading, digital media company comprising a cutting edge digital agency and an impressive group of award-winning, hyper-local print newspapers and niche magazines. OMG now operates in eight states, 39 markets with over 55 publications and hyper-local websites. For more company information, please visit our website at Interested candidates should send their resume to: recblid d1k053zjic6rkdfw3kas8srh9tiheb

Created: 2026-03-04