Salesforce Marketing Cloud Administrator

ROLES AND RESPONSIBILITIES (Duties and responsibilities may include, but are not limited to the following): Develop, maintain, and enhance marketing automation using Salesforce Marketing Cloud. Create and manage email campaigns, customer journeys, and personalized content. Create automations in Automation studio to populate journeys. Build and manage Data Extensions. Serve as subject matter expert in ampscript and technical build of all Marketing Cloud journeys and audiences. Provide training and support to users on Salesforce Marketing Cloud functionality. Design, test, build, and showcase proof of concepts, data integrations, queries, automations, journeys, and reports when required. Implement and manage complex automation workflows and customer journeys to support marketing campaigns and customer engagement initiatives across Salesforce Marketing Cloud Engagement and Personalization platforms. Support development of all Marketing Cloud Personalization components (templates, content zones, third-party integrations, triggers, etc.) Stay up to date with the latest Salesforce Marketing Cloud releases, features, and industry best practices to continuously improve the marketing automation capabilities of the organization. REQUIRED SKILLS AND QUALIFICATIONS (To perform the job successfully, the candidate should demonstrate the following competencies to perform the essential functions of this job.) Salesforce Marketing Cloud Admin certification. Proficient experience with Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio. Strong understanding of marketing automation principles and best practices. Experience with HTML/CSS, SQL, and AMPscript for email template customization. Excellent analytical skills to measure and optimize campaign performance. Detail-oriented with the ability to manage multiple projects and meet deadlines. Stay on top of industry trends and best practices to determine potential improvements to upcoming and existing solutions. Experience with Sales Cloud/Salesforce Lightning/Salesforce CRM. PREFERRED QUALIFICATIONS Experience in the mortgage industry or financial services.

Created: 2026-03-04