Strategic Wholesale Account Executive

About FormeForme is a high-growth consumer health and wellness startup on a mission to help people move, feel, and live better through science-driven design. Our patented wearable technology and clinically informed products are trusted by leading healthcare professionals, professional athletes, and hundreds of thousands of customers worldwide. Featured in Forbes, Fast Company, Women's Health, and Good Morning America, among others, and recognized by the LA Times and Inc. 5000 as one of the fastest-growing private companies in the U.S., we're redefining the category of functional wellness apparel.We're a team of builders, creatives, and innovators who believe design and storytelling are central to shaping culture, fueling growth, and delivering impact. At Forme, you'll join a company where ideas move fast, creativity is celebrated, and your work makes a tangible difference in people's lives.Better Health. Better Looks. Better Life. Get In Forme.The RoleWe're looking for a driven, strategic Wholesale & Partnerships Account Executive to help build Forme's wholesale and professional channel business from the ground up. This role will be instrumental in expanding our presence across specialty retail, golf, performance, and medical/wellness channels in the U.S.This is a role for someone who thrives in a fast-paced, high-expectation environment, loves opening new doors, and cares deeply about long-term relationships and sell-through-not just initial orders. You'll be one of the first hires focused on wholesale, helping define how Forme shows up in physical and professional environments.This Role Is for Someone Who:Loves opening high-quality doors and building long-term partnershipsIs comfortable selling into service-driven, expertise-led environmentsCares about sell-through, education, and repeat businessThrives in a startup-like pace without the label, where priorities shift quicklyIs built for urgency and adaptability, delivering results under pressure with limited time and resourcesChannel FocusYour accounts will span a mix of high-touch specialty environments, including:Premium specialty retail and boutiques (activewear, wellness, lifestyle)Green-grass golf shops and specialty golf retailersGolf and fitness performance centers and training studiosPhysical therapy, chiropractic, sports medicine, and wellness clinicsSelect premium fitness and health clubsWhat You'll DoNew Business DevelopmentBuild and manage a target list of wholesale and professional accountsOwn the full sales cycle from prospecting and outreach to product presentations, assortment recommendations, negotiation, and closingAccount Onboarding & GrowthOnboard new accounts with curated assortments, merchandising guidance, and product educationDrive sell-through and reorders by monitoring performance, recommending mix adjustments, and planning light activationsServe as the primary relationship owner for assigned accountsEducation, Storytelling & Trade MarketingPartner with marketing and product to tailor sell-in materials by channelSupport staff education so partners can confidently explain Forme and identify the right customerGather and share structured field feedback to improve messaging and go-to-market executionProcess & ReportingTrack pipeline, account activity, and forecasts in CRMReport on new doors, revenue by account and channel, and sell-through trendsHelp refine the wholesale playbook, including door criteria, standard terms, and onboarding cadenceMust-Have Experience4-8+ years in wholesale or B2B sales within:Premium technical/outdoor apparel, activewear, sports, footwear, or health/wellness brandsSpecialty retail, golf/pro shops, performance, or medical/wellness channelsProven track record of:Opening new accounts (not just managing inherited territories)Hitting or exceeding sales targetsWorking with high-touch, relationship-driven partnersNice-to-HaveExisting relationships with specialty retail buyers, boutique owners, head pros, performance center directors, or clinic decision-makersExperience launching technical or education-heavy products into specialty channelsComfort operating across multiple channel types (golf, clinical, retail, fitness)SkillsStrong business development and partnership-building skillsConfident negotiator with a long-term, relationship-first mindsetExcellent communicator across buyers, owners, clinicians, and internal teamsProficient with CRM tools and sales reportingAnalytical enough to read sell-through and performance trendsComfortable learning and communicating technical product benefitsProactive, organized, and accountable-you own your pipeline and outcomesRole DetailsLocation: Full-time, in-office at our Los Angeles headquarters (with travel as needed)Benefits:401(k) matchingHealth insuranceDental insuranceVision insuranceForme Products!

Created: 2026-03-04