Website Content Manager - PLCB Marketing Analyst 2

Salary: $59,345.00 - $90,211.00 Annually Location : Dauphin County, PA Job Type: Civil Service Permanent Full-Time Job Number: CS-2026-43682-02332 Department: Liquor Control Board Division: LC Dgtl Mktg and E-Commerce Opening Date: 03/02/2026 Closing Date: 3/15/2026 11:59 PM Eastern Job Code: 02332 Position Number: 50512125 Union: Non Union Bargaining Unit: A3 Pay Group: ST07 Bureau / Division Code: 00268835 Bureau / Division: Marketing Communications, Branding, and Design/ Digital Marketing and E-Commerce Worksite Address: 910 Capital Street, Northwest Office Building City: Harrisburg, Pennsylvania Zip Code: 17124 Contact Name: Jenn Kelmelis Contact Phone: 717.787.5867 Contact Email: THE POSITION The Pennsylvania Liquor Control Board (PLCB) has an exciting opportunity for a professional Website Content Manager (Marketing Analyst 2) in the Bureau of Marketing Communications, Branding, and Design, Digital and E-Commerce Marketing Division. In this role you will own the end-to-end content strategy and execution for Fine Wine & Good Spirits' (FW&GS) e-commerce website, ensuring alignment with marketing and business goals. Responsibilities include managing the review and maintenance of all content on the Fine Wine & Good Spirits' (FW&GS) website. If you have experience in website backend administration, layout management and content writing, this may be the role for you. Apply today! DESCRIPTION OF WORK The Website Content Manager will be responsible for managing, reviewing and maintaining all content that is published on the FW&GS website. Duties of this role include, maintain a digital content calendar, write promotional and seasonal marketing content, build page layouts and collaborate with other teams to create reports to track website performance, analyze sales and engagement numbers from website content to recommend improvements. In addition, the candidate would be responsible for monitoring search engine optimization (SEO) performance, ensuring that content is written to enhance search results through keywords, tagging, and other tactics. This role must maintain consistent review of all content for accuracy and monitors key performance indicators to continuously refine and optimize content strategies. Candidates who will excel in this position will have experience in website backend administration, making website updates and building content pages, writing content for digital marketing with SEO as a guiding principle. Interested in learning more? Additional details regarding this position can be found in the position description. Work Schedule and Additional Information: Full-time employment Work hours are 8:00 AM to 4:00 PM, Monday - Friday, with a 30-minute lunch. Telework: This position is eligible for telework. You will have the opportunity to work from home part-time up to 4 days a week, with one day per week in the Northwest Office Building in Harrisburg. Additional days in office may be needed based upon operational needs. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will have the option to report to the headquarters office in Harrisburg. The ability to telework is subject to change at any time. Additional details may be provided during the interview. Salary: The salary will be determined in accordance with the Commonwealth's Pay Rules. You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices. REQUIRED EXPERIENCE, TRAINING & ELIGIBILITY QUALIFICATIONSMinimum Experience and Training Requirements: One year as a PLCB Marketing Analyst 1 (Commonwealth job title or equivalent Federal Government job title, as determined by the Office of Administration); or Two years of professional marketing, advertising, or merchandising experience and a bachelor's degree; or An equivalent combination of experience and training. Other Requirements: You must meet the PA residency requirement. For more information on ways to meet PA residency requirements, follow the link and click on Residency. You must be able to perform essential job functions. Legal Requirements: A conditional offer of employment will require submission of criminal history reports. See hiring agency contact information. You must pass a background investigation. How to Apply: Resumes, cover letters, and similar documents will not be reviewed, and the information contained therein will not be considered for the purposes of determining your eligibility for the position. Information to support your eligibility for the position must be provided on the application (i.e., relevant, detailed experience/education). If you are claiming education in your answers to the supplemental application questions, you must attach a copy of your college transcripts for your claim to be accepted toward meeting the minimum requirements. Unofficial transcripts are acceptable. Your application must be submitted by the posting closing date. Late applications and other required materials will not be accepted. Failure to comply with the above application requirements may eliminate you from consideration for this position. Veterans: Pennsylvania law (51 Pa. C.S. §7103) provides employment preference for qualified veterans for appointment to many state and local government jobs. To learn more about employment preferences for veterans, go to and click on Veterans. Telecommunications Relay Service (TRS): 711 (hearing and speech disabilities or other individuals). If you are contacted for an interview and need accommodations due to a disability, please discuss your request for accommodations with the interviewer in advance of your interview date. The Commonwealth is an equal employment opportunity employer and is committed to a diverse workforce. The Commonwealth values inclusion as we seek to recruit, develop, and retain the most qualified people to serve the citizens of Pennsylvania. The Commonwealth does not discriminate on the basis of race, color, religious creed, ancestry, union membership, age, gender, sexual orientation, gender identity or expression, national origin, AIDS or HIV status, disability, or any other categories protected by applicable federal or state law. All diverse candidates are encouraged to apply. EXAMINATION INFORMATIONCompleting the application, including all supplemental questions, serves as your exam for this position. No additional exam is required at a test center (also referred to as a written exam). Your score is based on the detailed information you provide on your application and in response to the supplemental questions. Your score is valid for this specific posting only. You must provide complete and accurate information or: your score may be lower than deserved. you may be disqualified. You may only apply/test once for this posting. Your results will be provided via email. Learn more about our Total Rewards by watching this short ! See the total value of your benefits package by exploring our Health & Wellness We offer multiple health plans so our employees can choose what works best for themselves and their families. Our comprehensive benefits package includes health coverage, vision, dental, and wellness programs.Compensation & Financial Planning We invest in our employees by providing competitive wages and encouraging financial wellness by offering multiple ways to save money and ensure peace of mind including multiple retirement and investment plan options. Work/Life Balance We know there's more to life than just work! Our generous paid leave benefits include paid vacation, paid sick leave, eight weeks of paid parental leave, military leave, and paid time off for most major U.S. holidays, as well as flexible work schedules and work-from-home opportunities. Values and Culture We believe in the work we do and provide continual opportunities for our employees to grow and contribute to the greater good. As one of the largest employers in the state, we provide opportunities for internal mobility, professional development, and the opportunity to give back by participating in workplace charitable giving. Employee Perks Sometimes, it is the little "extras" that make a big difference. Our employees receive special employee-only discounts and rates on a variety of services and memberships. For more information on all of these Total Rewards benefits, please visit and click on the benefits box. Eligibility rules apply. 01 Have you been employed by the Commonwealth of Pennsylvania as a PLCB Marketing Analyst 1 for one or more years full-time? Yes No 02 If you are claiming experience in the above question, please list the employer(s) where you gained this experience in the text box below. The employer(s) and a description of the experience must also be included in the appropriate sections of your application if you would like the experience to be considered in the eligibility decision. If you claimed you do not have experience, type N/A in the text box below. 03 How many years of full-time professional marketing, advertising, or merchandising experience do you possess? 2 years or more 1 but less than 2 years Less than 1 year None 04 If you are claiming experience in the above question, please list the employer(s) where you gained this experience in the text box below. The employer(s) and a description of the experience must also be included in the appropriate sections of your application if you would like the experience to be considered in the eligibility decision. If you claimed you do not have experience, type N/A in the text box below. 05 How much graduate coursework have you completed in marketing, advertising, merchandising, visual communications, consumer behavior, or business administration? If you are claiming credits/degree, you must upload a copy of your college transcript(s) for this education to be considered in the eligibility decision. Unofficial transcripts are acceptable. You must attach your transcript(s) prior to the submission of your application by using the "Attachments" tab on the left. You will not be able to add a transcript(s) to the application after it has been submitted. If your education was acquired outside of the United States, you must upload a copy of your foreign credential evaluation report. We can only accept foreign credential evaluations from organizations that are members of the National Association of Credential Services (NACES). A list of current NACES members can be found by visiting and clicking the Evaluation Services Link. You must attach your documentation prior to the submission of your application by using the "Attachments" tab on the left. You will not be able to add a document to the application after it has been submitted. 30 credits or more Less than 30 credits None 06 You must complete the supplemental questions below. These supplemental questions are the exam and will be scored. They are designed to give you the opportunity to relate your experience and training background to the major activities (Work Behaviors) performed in this position. Failure to provide complete and accurate information may delay the processing of your application or result in a lower-than-deserved score or disqualification. You must complete the application and answer the supplemental questions. Resumes, cover letters, and similar documents will not be reviewed for the purposes of determining your eligibility for the position or to determine your score. All information you provide on your application and supplemental questions is subject to verification. Any misrepresentation, falsification or omission of material facts is subject to penalty. If requested, you must provide documentation, including names, addresses, and telephone numbers of individuals who can verify the validity of the information you provide in the application and supplemental questions. Read each question carefully. Determine and select which "Level of Performance" most closely represents your highest level of experience/training. List the employer(s)/training source(s) from your Work or Education sections of the application where you gained this experience/training. The "Level of Performance" you choose must be clearly supported within the description of the experience and training information entered in your application or your score may be lowered. In order to receive credit for experience, you must have worked in a job for at least six months in which the experience claimed was a major function. If you have read and understand these instructions, please click on the "Yes" button and proceed to the exam questions. If you have general questions regarding the application and hiring process, please refer to our Yes 07 WORK BEHAVIOR 1 - EVALUATE MARKETING CAMPAIGNS Evaluate the effectiveness of promotional offerings and marketing campaigns by reviewing past sales volumes and market trends. Recommend changes to existing campaigns or new marketing campaigns or promotions based on this analysis. Levels of Performance Select the Level of Performance that best describes your claim. A. I have experience evaluating the effectiveness of promotions and marketing campaigns by reviewing past sales volumes and market trends. I recommended changes to existing campaigns or new marketing campaigns or promotions based on this analysis. B. I have experience evaluating the effectiveness of promotions and marketing campaigns by reviewing past sales volumes and market trends. I did NOT recommended changes to existing campaigns or new marketing campaigns or promotions. C. I have successfully completed college-level coursework related to marketing, brand management, or advertising. D. I have NO experience or training related to this work behavior. 08 In the text box below, please describe your experience as it relates to the level of performance you claimed in this work behavior. Please be sure your response addresses the items listed below which relate to your claim. If you indicated you have no work experience related to this work behavior, type N/A in the box below. The name(s) of the employer(s) where you gained this experience. Your experience evaluating promotions and marketing campaigns. Your experience recommending changes to existing campaigns or new campaigns or promotions. The actual duties you performed and level of responsibility. 09 If you have selected the level of performance pertaining to college coursework, please provide your responses to the three items listed below. If you indicated you have no education/training related to this work behavior, type N/A in the text box below. College/University Course Title Credits/Clock Hours 10 WORK BEHAVIOR 2 - WRITTEN COMMUNICATION Creates promotional and seasonal marketing content for email marketing, social media, and website content. Compiles notes and reviews in order to produce product descriptions. Levels of Performance Select the Level of Performance that best describes your claim. A. I have experience writing and editing materials such as promotional and seasonal marketing content or product descriptions. I was responsible for the final documents that conveyed customized information to the intended recipients. B. I have experience writing and editing materials such as promotional and seasonal marketing content or product descriptions. I was responsible for a portion of the document, but someone else was responsible for the final version that conveyed customized information to the intended recipients. C. I have successfully completed college-level coursework related to business writing, technical writing, English composition, or journalism. D. I have NO experience or training related to this work behavior. 11 In the text box below, please describe your experience as it relates to the level of performance you claimed in this work behavior. Please be sure your response addresses the items listed below which relate to your claim. If you indicated you have no work experience related to this work behavior, type N/A in the box below. The name(s) of the employer(s) where you gained this experience. Your experience writing and editing materials such as promotional and seasonal marketing content or product descriptions. Your level of responsibility. 12 If you have selected the level of performance pertaining to college coursework, please provide your responses to the three items listed below. If you indicated you have no education/training related to this work behavior, type N/A in the text box below. College/University Course Title Credits/Clock Hours 13 WORK BEHAVIOR 3 - PRODUCING AND PROMOTING MARKETING INITIATIVES Develops and organizes marketing initiatives that interact directly with consumers. Ensures successful execution of promotions and campaigns by coordinating the efforts of internal/external stakeholders. Levels of Performance Select the Level of Performance that best describes your claim. A. I have experience developing digital marketing materials that interact directly with consumers. I was responsible for coordinating the execution of marketing efforts with internal/external stakeholders to ensure successful outcomes. B. I have experience developing digital marketing materials that interact directly with consumers. Someone else was responsible for coordinating execution of marketing efforts with internal/external stakeholders to ensure successful outcomes. C. I have successfully completed college-level coursework related to digital media or marketing. D. I have NO experience or training related to this work behavior. 14 In the text box below, please describe your experience as it relates to the level of performance you claimed in this work behavior. Please be sure your response addresses the items listed below which relate to your claim. If you indicated you have no work experience related to this work behavior, type N/A in the box below. The name(s) of the employer(s) where you gained this experience. Your experience developing digital marketing materials that interact directly with consumers. Your experience coordinating the execution of marketing efforts with internal/external stakeholders to ensure successful outcomes. 15 If you have selected the level of performance pertaining to college coursework, please provide your responses to the three items listed below. If you indicated you have no education/training related to this work behavior, type N/A in the text box below. College/University Course Title Credits/Clock Hours 16 WORK BEHAVIOR 4 - DIGITAL MARKETING Leads the development of digital marketing strategies (e.g., paid search, paid digital advertising, email marketing, social media, etc.) to increase e-commerce awareness, traffic, and sales on FWGS.com. Ensures that implementation of digital marketing strategies are aligned with high-level sales and engagement goals. Levels of Performance Select the Level of Performance that best describes your claim. A. I have experience developing, implementing, and managing digital marketing strategies that promote a retailer and its products and/or services offered through a website. I was responsible for leading the development of digital marketing strategies and exploring sales channels. B. I have experience as part of a team in developing, implementing, and managing digital marketing strategies that promote a retailer and its products and/or services offered through a website. C. i have successfully completed college-level coursework related to strategic or project planning. D. I have NO experience or training related to this work behavior. 17 In the text box below, please describe your experience as it relates to the level of performance you claimed in this work behavior. Please be sure your response addresses the items listed below which relate to your claim. If you indicated you have no work experience related to this work behavior, type N/A in the box below. The name(s) of the employer(s) where you gained this experience. Your experience developing, implementing, and managing digital marketing strategies that promote a retailer and its products and/or services offered through a website. Your level of responsibility. 18 If you have selected the level of performance pertaining to college coursework, please provide your responses to the three items listed below. If you indicated you have no education/training related to this work behavior, type N/A in the text box below. College/University Course Title Credits/Clock Hours Required Question

Created: 2026-03-04