Social Media Manager

The Role We're a fast-growing restaurant brand in build mode, not maintenance mode. This role isn't about scheduling posts and calling it a day. It's about building attention, demand, and brand heat in real time. You'll own our social presence end-to-end and turn social into a growth channel, not a vanity metric. You'll work closely with ops, franchisees, and leadership to tell the real story of the brand, drive foot traffic, support new store openings, and build a community that actually cares about what we're building. What You'll Own Build and execute the social media strategy across Instagram, TikTok, LinkedIn, Facebook, X, and emerging platforms Create and publish content that drives real engagement and store-level impact, not just likes Own the content calendar tied to promos, LTOs, new openings, brand partnerships, and cultural moments Capture and create short-form video, behind-the-scenes content, store-level stories, and UGC Partner with franchisees and store teams to pull content from the field and turn operators into brand ambassadors Launch and manage creator and micro-influencer partnerships Write copy that sounds human and on-brand, not corporate and stiff Track performance and report on what's actually driving growth (engagement, reach, traffic, conversions, store lift) Test formats, hooks, creative styles, and posting strategies constantly Stay plugged into trends, memes, and platform shifts without chasing every shiny object Work with paid media and brand teams to amplify top-performing content What Success Looks Like Our brand becomes recognizable and talked about in our category Store teams and franchisees want to be featured because it helps their business Social turns into a meaningful traffic and brand channel, not just a marketing checkbox Engagement, reach, and audience growth compound month over month Our content feels authentic to the brand and culture, not like it was built in a boardroom Who We're Looking For 3+ years managing social media for a consumer brand, restaurant, hospitality, or lifestyle company Strong short-form video instincts (TikTok / Reels / Shorts) You know how to shoot, edit, and publish content without waiting on a full production team You understand how social actually works, including algorithms, hooks, and timing You're comfortable working directly with operators, store managers, and franchisees You can balance brand voice with speed and relevance You care about performance and growth, not just aesthetics You're organized enough to run a calendar but scrappy enough to jump on opportunities in real time You have a point of view on what good content looks like Nice to Have Experience with multi-location or franchise brands Influencer or creator partnerships experience Basic paid social understanding Photo/video editing skills (CapCut, Adobe, Final Cut, etc.)

Created: 2026-03-04