Sr. Digital Marketing Strategist - Two Rivers Marketing

JOB DETAILS Company Location: Two Rivers Marketing - Des Moines, IA Position Type: Hybrid Position Schedule: Full Time Education Level: 4 Year Degree WHO WE'RE LOOKING FOR The Senior Digital Strategist is responsible for working with account teams, cross-functional teams, and clients to develop channel activation and engagement strategies that effectively segment and target audiences to amplify brand awareness and grow demand. Works alongside agency cross-functional teams to develop fully integrated digital marketing strategies and solutions that deliver on our clients' business and marketing objectives. Manages direct reports who contribute to digital work on the assigned accounts. Provides direction and oversight to digital work while facilitating integration and strategic account growth. Provides strategic thought leadership in the digital space. Educates agency peers and clients. The candidate must be a problem-solver and innovator who will look for ideas and solutions through analytics, technology trends, and audience insights to influence brand/marketing strategies. WHAT OUR SR. DIGITAL MARKETING STRATEGIST WILL DO ONCE THEY'RE HEREDigital Marketing Provides consultation and guidance on various areas of digital marketing communications (web, digital, social, mobile). Leads the planning and execution of online strategies, campaigns, and platforms, including social media (paid and organic), search (paid, organic and AI) while collaborating with Experience and Technology team on websites/landing pages, CRM/automation, and emerging technologies. Works with the account and project management teams to help define scope and recommended approaches for digital projects. Acts as the main point of contact to assigned accounts for all assigned client-related deliverables. Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed client objectives. Identifies key digital trends and insights to make business decisions. Leverages research tools and data to form strategic approaches that are driven by actionable insights. Manages and assists in reporting, evaluation, and insights derived from digital marketing campaigns. Utilizes Google Analytics, Search Console, Keyword Planner, and SEMrush in conjunction with other reporting services (Looker Studio and Tableau) to track metrics and refine client strategies. Collaborates with the media team to complement online buys by providing consultation on audience and keyword research, destination/landing page strategies, and website KPIs/performance measurement. Supports Director, Digital Marketing Strategy in providing digital marketing support, internal digital process development, coaching, professional development, and training to 2RM associates and clients. Supports overall agency digital marketing efforts, including contributing to social media, blogs, and new business efforts as needed. Works with Senior Digital Marketing Director to continually assess and improve the types and levels of digital marketing services the agency provides. Open to adopting AI and emerging technologies to support day-to-day work and improve efficiency across digital initiatives. SEO: Agency Subject Matter Expert Serves as an agency resource for SEO-related initiatives. Ensures availability to internal teams as opportunities arise requiring SEO knowledge and support. Provides SEO expertise for keyword research, link building, on-page optimization, conversion goals, and mobile search for clients. Provides SEO thought leadership internally and with clients. Consults with accounts across the agency in strategic planning initiatives. Researches and reports on SEO trends and developments in key channels. Collaborates with content and creative teams to create effective SEO strategies. Assists web developers and web designers with implementing best practices. Interprets technical site errors and recommends appropriate solutions (to be implemented internally or via third-party vendors). Attends seminars as appropriate to engage in networking opportunities. Stays on top of the latest search engine trends and guidelines, including AI-influenced ranking signals, social SEO, algorithm updates, and white hat and black hat tactics to avoid violating search engine guidelines. WHAT OUR SR. DIGITAL MARKETING STRATEGIST WILL NEED TO SUCCEED Bachelor's degree in marketing, communications, business, or a related field is preferred. 5+ years of hands-on experience in strategy/planning with a focus on digital marketing; at least 3 years of SEO strategy. Functional knowledge of Google Analytics, Search Console, Keyword Planner, Moz, and SEMrush (certifications a plus). Deep knowledge of digital outlets and social channels. Practice in advanced SEO theory and applied techniques. In-depth knowledge of integrated marketing and digital disciplines. Superior communication skills, both internal and client-facing. Strong quantitative and qualitative analytical skills. Ability to work effectively with a variety of internal teams. Effective time management as well as strong organization skills and attention to detail. Ability to monitor and adhere to budgets and schedules. Strong interest in technology and digital marketing. In-depth understanding of agency processes. Strong desire to expand digital knowledge to include search engine marketing, email marketing, mobile, web, and app development. Excellent verbal and written communication skills. WHY TWO RIVERS MARKETING (A DIVISION OF VGM, GROUP) Professionally, we're big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don't feel owned by your job. Like we always say, you won't live here. You'll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment we've created. This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate. VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Created: 2026-03-04