Marketing Technology Product Leader

Bausch + Lomb (NYSE/TSX: BLCO) is a renowned global eye health company devoted to enhancing and protecting vision for millions around the world, from birth through all stages of life. Our mission is straightforward yet impactful: helping you see better to live better. With a vast portfolio of over 400 products, we cater to our customers' diverse eye health needs throughout their lives. Our trusted brand, built over 170 years, is supported by a dedicated workforce of approximately 13,000 employees across 100 countries, extending our reach to billions of potential customers globally. Bausch + Lomb has been at the forefront of significant advances in eye health, and we are poised to continue leading the industry into the future. The Marketing Technology Product Leader will spearhead the development and enhancement of our marketing technology stack, driving digital marketing initiatives across Consumer and other business units. This role requires a blend of strategic foresight and hands-on execution, ensuring our MarTech solutions yield measurable impacts through insightful data use, seamless distribution, innovative design, and comprehensive measurement. Key Responsibilities Develop and implement a comprehensive MarTech strategy aligned with business goals to enable advanced measurement, distribution, decision-making, design, and data capabilities. Own and evolve the MarTech product roadmap, prioritizing features that enhance digital marketing effectiveness and return on investment. Lead Agile MarTech Operations, managing backlog, sprint planning, cross-functional collaboration, and fostering continuous improvement. Implement and optimize tools for marketing performance analytics, such as Marketing Mix Modeling and Google Analytics. Oversee integration and management of distribution platforms including SFMC for Email/SMS, Social Media, and Web. Deploy and enhance decision-making engines, customer scoring models, and offer management platforms like Azure ML/Ops and Einstein. Promote user-centric designs for campaign assets utilizing Digital Asset Management (DAM), Product Information Management (PIM), and AI-driven workflow management tools to support high-volume production processes. Lead initiatives for data onboarding, integration, consent management, and audience management using tools such as Customer Data Platforms (CDP), Snowflake, and LiveRamp. Enforce standards for data hygiene, taxonomy governance, and naming conventions to ensure accurate reporting and segmentation. Integrate external media and commerce platforms like Meta Ads and Google Ads Manager, ensuring a seamless data flow and unified attribution across channels. Collaborate with IT, marketing, commercial, and agency teams to ensure alignment and integration of MarTech initiatives. Evaluate and manage relationships with key MarTech vendors and platforms. Champion the adoption of AI Agents throughout the consumer journey, fostering a culture of innovation to enhance personalization, efficiency, and campaign performance. Qualifications Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field. 5+ years of experience in marketing technology, product ownership, or digital marketing roles. Proven success in implementing and optimizing MarTech solutions. Deep expertise in at least three of the following areas: Measurement, Distribution, Decision Making, Design, Data. Strong understanding of digital marketing, data analytics, and marketing automation tools. Familiarity with relevant platforms such as SFMC, Data Cloud, Optimizely, and Google Analytics. Excellent leadership, communication, and project management abilities. Experience operating in a matrix environment, building relationships across functional groups, and influencing stakeholders to achieve shared objectives. Expertise in Agile methodologies (e.g., Scrum, SAFe), with experience managing marketing backlogs, sprints, and team metrics. Ability to prioritize and manage multiple projects concurrently with a keen attention to detail. Strong analytical and problem-solving skills with a data-driven approach to decision-making. Proven business judgment and financial acumen. This position is located at Bausch + Lomb's offices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. The starting pay for this role ranges between $175,000.00 and $215,000.00. The actual base salary offered may depend on various factors. U.S. based employees may be eligible for short-term and/or long-term incentives, medical, dental, vision insurance, disability and life insurance, a 401(k) with company match, tuition reimbursement for select degrees, company holidays, and well-being benefits. U.S. employees are also eligible for sick time, floating holidays, and paid vacation. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Created: 2026-03-04