Promotion / On-site Marketing

About the job Promotion / On-site Marketing Location: Los Angeles, CA Status: Full Time, Exempt Essential Functions and Main Responsibilities: Marketing Planning and Platform Operations for the company Main Target Audience: U.S., Canada, Australia, and other global customers Key Responsibilities [Global Mall U.S.-Targeted Promotion Planning and Operations] - Develop an annual marketing plan including regular sales and seasonal promotions. - Establish marketing budgets (coupons/points/gift events), execute budget allocation, and manage cost rates. - Plan and operate on-site promotions and events to increase sales volume. - Create promotional design briefs (SB) for promotions. - Draft and review copy for promotions (landing pages, emails, app push notifications, etc.). - Plan and execute offline events targeting local customers. - Plan and manage partnership marketing with local brands or influencers. - Collaborate with marketing representatives (Including HQ Korea) to develop marketing plans and strategy. [Global Mall Promotion System Enhancement] - Identify opportunities for product improvements to enhance the global mall promotion system. - Suggest service improvements or new service ideas for the product, focusing on promotional functionalities. - Review product improvement briefs (SB), conduct testing, and provide feedback. [Data Analysis for U.S. Orders / Membership Insights] - Conduct data-driven customer analysis and promotional efficiency analysis. - Track trends through market and competitor analysis. - Derive insights from data analysis, form hypotheses, and validate through experiments to improve promotional efficiency. [Global Customer Communication] - Develop email and app push marketing strategies targeting U.S. customers. - Align marketing campaigns with promotional schedules and execute email/app push marketing campaigns. - Plan customized campaigns for different customer segments. - Analyze campaign results (influx rates) and derive insights. - Conduct A/B testing for campaigns to optimize delivery and conversion rates. Required Education and Experience: - Proven experience in e-commerce-based marketing in the U.S. market. - Bilingual in English/Korean strongly preferred (Korean: business-level proficiency). - Eligible to obtain a work visa in the U.S. Preferred Experience: - Experience with U.S. beauty manufacturers/retailers is a plus. Travel Local: less than 10% The anticipated salary range for candidates who will work in Los Angeles is $65K to $100K. The final salary offered to a successful candidate will be subject to several factors that may include but are not limited to the type and length of the candidates experience within the job; type and length of experience within the specific industry; educational background; and the location of employment. This salary range may not reflect the pay scale for employees who work in other states.

Created: 2026-03-04