Partner Marketing Strategist

Introduction Join IBM Software, where we turn client challenges into groundbreaking solutions. As a leader in AI-powered, cloud-native products, we are shaping the future of business and society. Our dedication to innovation opens doors for IBMers to learn, grow, and leave a significant impact worldwide. In this dynamic Software environment, you'll collaborate with diverse technologies, partners, and industries to design and deliver key solutions that empower digital transformation. We foster a culture of innovation, growth, and continuous learning, positioning you at the forefront of IBM's product and technology landscape. This role offers the tools and opportunities to advance your career while developing software that makes a difference. Your Role and Responsibilities We are in search of a results-driven Partner Marketing Strategist to catalyze pipeline and revenue growth for Apptio and IBM through impactful partner marketing initiatives across the Americas. If you have a deep understanding of the partner ecosystem landscape—including GSIs, channel partners, MSPs, hyperscalers, ISVs, VADs, and VARs—and can execute marketing programs that drive business outcomes, we want to hear from you! This is a hands-on, builder role where you will translate strategy into execution and take ownership of partner programs from beginning to end. Lead and implement partner marketing initiatives that enhance pipeline creation and revenue for Apptio/IBM across various partner segments. Collaborate closely with sales, ecosystem, product, operations, and marketing teams to ensure alignment on GTM priorities and execution. Develop and manage comprehensive partner programs, including demand generation, field activations, events, partner enablement, and marketplace initiatives. Act as the primary marketing contact for assigned partners, overseeing planning, execution, and follow-through end to end. Plan, manage, and optimize marketing development funds (MDF) in partnership with sales and ecosystem teams to support robust partner programs that drive revenue growth. Monitor, report, and enhance partner marketing performance with a focus on pipeline influence, sourced opportunities, and revenue impact. Thrive in a matrixed environment, navigating ambiguity with decisiveness and a proactive approach. Required Technical and Professional Expertise 5+ years of B2B marketing experience with a demonstrated ability in partner, ecosystem, or channel marketing. Proven success in driving pipeline and revenue through partner-led marketing initiatives. Strong knowledge of enterprise partner ecosystems, including GSIs, hyperscalers, MSPs, ISVs, VADs, and VARs. Experience collaborating across functions with sales, ecosystem, product, and operations teams. Hands-on experience managing partner marketing budgets, including MDF allocations. Preferred Technical and Professional Experience Exceptional collaborator capable of influencing without direct authority. Proactive and hands-on attitude with a strong drive to accomplish goals. Demonstrated success in partnering effectively with various teams. Excellent verbal and written communication skills. Experience in crafting and delivering impactful pitches or presentations to senior management. IBM is dedicated to promoting a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Created: 2026-03-04