Marketing staff

Location: Elk Grove Village, IL (On-site) A Japanese industrial equipment manufacturer located in the Chicago area is seeking a B2B Marketing Specialist to strengthen its marketing capabilities and increase inbound inquiries within the industrial machinery sector, with a strong focus on web-based channels and new customer acquisition. Key Responsibilities Develop and execute web-based marketing strategies to promote the company's industrial equipment and components. Plan, create, and manage technical and promotional web content, including product pages, case studies, white papers, and blog posts. Collaborate closely with engineering and sales teams to develop compelling marketing materials that effectively communicate product value and technical advantages. Analyze website traffic and campaign performance using tools such as Google Analytics, Google Search Console, and marketing automation platforms; propose and implement data-driven improvements. Drive lead generation initiatives through LinkedIn, email newsletters, trade shows, and other digital and offline channels. Establish and track KPIs (e.g., number of inquiries, downloads, conversions) and prepare regular performance reports for management. Qualifications Required Minimum 2 years of experience in B2B marketing, preferably within industrial, manufacturing, or technical product sectors. Experience in web content creation and technical writing (English required; Japanese preferred). Basic knowledge of SEO principles and hands-on experience with Google Analytics. Preferred Familiarity with motors, robotics, control equipment, or other industrial automation products. Experience with CMS platforms (e.g., WordPress) and/or marketing automation tools. Japanese language proficiency is a plus. Application Form

Created: 2026-03-04