Director of Consumer Insights , Wellness

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position: Director of Consumer Insights , Wellness Department: Marketing for Wellness Work Location: Marlborough, MA, Hybrid (work 3 days onsite) Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing: The Director of Consumer Insights is responsible for leading the Wellness insights strategy, setting and modeling high standards for insight quality, rigor, and impact. This leader establishes global best practices and elevates the role of consumer learning across brand foundations, consumer journeys, trends, communication effectiveness, and brand health tracking. This leader will oversee the development and execution of high-impact primary research, synthesize insights across multiple data sources, track trends, and translate findings into clear, actionable recommendations that drive brand growth, innovation success, and competitive advantage. As the voice of the consumer, this role plays a critical part in building a consumer-obsessed culture, partnering collaboratively across teams and helping grow the Wellness business today and tomorrow by ensuring the consumer is at the heart of everything we do. Champion a consumer-first mindset across Wellness, ensuring the external perspective informs strategy, innovation, and execution Serve as a strategic thought partner to Brand Marketing, Innovation, and Experience Planning teams, bringing forward-looking consumer and market perspectives Lead the development of global learning agendas and insight strategies aligned to business priorities Design, manage, and deliver best-in-class qualitative and quantitative research with speed, rigor, and impact Translate data into compelling storytelling and well-founded actionable recommendations for senior stakeholders Establish and steward best practices, tools, and frameworks for consumer insights across the Wellness portfolio Partner closely with Analytics team to integrate consumer understanding with business and performance data Lead the end-to-end consumer insights strategy for the Wellness portfolio, developing annual learning roadmaps that fill knowledge gaps, identify growth opportunities, and guide key decisions across the consumer journey. Serve as a strategic advisor to brand and innovation teams, bringing a forward-looking consumer perspective to planning and fostering a consumer-obsessed culture through proactive insight sharing and cross-functional alignment. Lead the design, execution, and delivery of custom qualitative and quantitative research to inform brand foundations, segmentation, concept/claims testing, messaging, innovation, and experience assessments. Translate business questions into clear research objectives and select the most effective methodologies using DIY platforms, syndicated tools, and external partners. Manage top-tier research vendors, set quality expectations, and ensure all work is delivered on time, on budget, and with strong business relevance and actionable outcomes. Synthesize insights across primary research, secondary data, analytics, trends, and cultural context to build a holistic view of the consumer. Translate diverse data sources into clear, actionable insights that guide decision-making across the organization, delivering concise implications and recommendations that shape strategy, creative development, innovation, and go-to-market plans. Partner with Brand Marketing, Innovation, Experience Planning, Creative, and Analytics teams to embed consumer insights throughout planning and execution. Work with analytics partners to integrate consumer, shopper, and behavioral data, strengthening decision-making and driving holistic, insight-led strategies. Monitor competitive activity, consumer and category trends, and broader macroeconomic and cultural shifts to inform future-focused insights. Evolve global insights standards, tools, and frameworks to drive consistency and effectiveness across the Wellness portfolio. Continually identify opportunities to improve ways of working, enhance research efficiency, and increase the impact of insights on the business. Skills needed to be successful in this role: Strong empathy for consumers and ability to advocate for the consumer perspective Strategic and analytical thinking Bias for action with the ability to influence and collaborate effectively in a matrixed organization Proven track record of translating business questions into effective research approaches, synthesizing data into insight-driven narratives, and delivering clear, actionable recommendations that influence strategy and decision making Deep hands-on experience designing and executing both qualitative and quantitative research, with strong understanding of consumer research methodologies and best practices Track record of building and maintaining a best-in-class research vendor ecosystem through rigorous evaluation, selection, and ongoing management Demonstrated expertise using DIY insights and agile research platforms such as Zappi, Dig Insights, or similar tools, along with experience managing external research vendors Strong project management and organizational skills, with the ability to prioritize, manage multiple initiatives, and meet deadlines in a fast-paced, matrixed environment Strategic, curious, and creative mindset, balanced with strong attention to detail and a results-oriented approach Results-oriented mindset with a focus on impact and execution Minimum Qualifications: Bachelor's Degree 7+ years of professional experience with relevant consumer insight background 7+ years of experience in consumer insights, market research, brand strategy, or a related discipline, with demonstrated progression in responsibility and scope Authorized to work in the United States on a full-time basis Preferred Qualifications: MBA Experience in CPG and durable goods In Massachusetts, the standard base pay range for this role is $152,091 - $190,114 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees. Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. #li-ke1 #LI-HYBRID For more information about Helen of Troy, visit You can also find us on LinkedIn, and Glassdoor. Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000. Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity. At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide. The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

Created: 2026-03-04