Head of Social and Community

Role Overview The Community & Social Content Lead is responsible for shaping and executing the organic social presence across our hospitality brands. This role owns the day-to-day content creation while also helping guide the creative vision and brand consistency of how each concept shows up online and in the community. This position is highly hands-on - filming with a phone, editing, posting, engaging - while also thinking like a brand steward: curating moments, activating partnerships, and turning events into stories that live beyond the night. What You'll Do Content Creation & Brand Vision • Film, edit, and publish high-quality, phone-first content across all concepts, with a strong emphasis on short-form video • Oversee the creative vision for organic content, ensuring brand consistency while honoring each concept's personality • Develop content ideas, shot lists, and storytelling frameworks that translate in-venue energy into compelling social moments • Guide how trends are adapted - not copied - to feel on-brand and intentional Social Media Management • Build and manage monthly social media calendars across all brands • Schedule and publish content across platforms (Reels, carousels, static posts) • Post Instagram Stories multiple times per week, capturing real-time moments and behind-the-scenes content • Monitor performance and help evolve strategy based on what resonates Community & Partnerships • Actively engage with followers through DMs, comments, reposts, and community interaction • Build and maintain relationships with influencers, creators, brands, and nonprofit partners • Help identify and activate strategic partnerships that align with each concept's values and audience • Support influencer visits, gifting, collaborations, and content capture from start to finish Events & Activations • Help conceptualize, curate, and execute social-forward events including wine dinners, ticketed experiences, brand collaborations, and charity activations • Collaborate with marketing, operations, and partners to ensure events are designed with storytelling and content capture in mind • Capture content on-site and oversee post-event storytelling across platforms Additional Responsibilities • Manage donation certificates across all concepts (tracking requests, creation, coordination) • Assist with printing and delivery of marketing materials (menus, push cards, posters) • Support occasional after-hours events and extended days tied to key activations and launches What We're Looking For • 1-3 years of experience in social media, content creation, or brand marketing • Highly proficient in filming and editing content on a phone • Strong eye for branding, aesthetics, and storytelling • Comfortable overseeing creative direction while executing hands-on • Organized, proactive, and confident managing multiple brands at once • Experience working with influencers, brand partners, or nonprofit collaborations • Familiarity with paid social is a plus, but not required Why This Role Matters This role bridges brand, community, and culture - turning moments into narratives, partnerships into visibility, and events into lasting brand equity.

Created: 2026-03-04