Marketing and Communications Specialist II

Marketing and Communications Specialist II Job no: 496241 Work type: Full-time Location: Prestonsburg, KY Categories: Staff Title: Marketing and Communications Specialist I Salary Range: $ Contract Term Length: 12 Months Standard Hours: 37.5 Work Location: On-Site FLSA Status: Non-Exempt College: Big Sandy Community & Technical College Campus Location: BSCTC - Prestonsburg Campus Department: Marketing & Communications Total Rewards Big Sandy Community & Technical College offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity, including: Exceptional health care, vision, and dental coverage for you and your family Tuition reimbursement/waiver for you, your spouse, and dependents 403(b) retirement plan: a 5% employee contribution receives a 10% employer match Vacation/Sick Time Work-Life Balance 9.5 Paid Holidays 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions Employee Assistance Program Job Summary Big Sandy Community and Technical College is seeking a creative, detail-oriented Marketing & Communications Specialist I to support the college's student outreach, branding, and communication initiatives. This role plays a key part in shaping the visual identity of the institution, managing social media presence, and producing high quality marketing materials. Job Duties:Graphic Design • Develop visually engaging graphics for events, programs, recruitment efforts, and general outreach. • Create brochures, flyers, and promotional materials that align with brand standards. • Collaborate with internal stakeholders to interpret ideas and translate them into intuitive, appealing designs. Digital Content & Social Media Management • Produce content, posts, and pages that attract and engage target audiences. • Create enrollment-focused social media graphics and maintain a consistent posting schedule. • Track and report on engagement metrics as part of enrollment centered goals. Brand Monitoring & Reputation Awareness • Monitor brand- and product-related conversations across multiple platforms. • Assist in maintaining a cohesive and accurate representation of the college's brand. Web & SEO Engagement • Increase traffic across social media and website channels. • Analyze user activity and engagement trends. • Monitor SEO and web traffic metrics to improve online reach. Additional Duties • Support PR functions including occasional writing of press releases. • Participate in crisis management and communications groups as needed. • Perform other duties as assigned to support departmental operations. Required Skills & Competencies • Quality & Accuracy: Demonstrates excellence in design, attention to detail, and commitment to high standards. • Productivity & Time Management: Meets deadlines, manages multiple projects efficiently, and adapts to changing priorities. • Dependability: Reliable, responsive to requests, and maintains strong attendance and punctuality. • Job Knowledge: Strong understanding of design principles, marketing trends, and digital communication practices. • Teamwork: Works effectively with colleagues, offers assistance, and maintains positive working relationships. Minimum Qualifications: • Bachelor's degree or equivalent experience. • Minimum of 1 year of experience in graphic design, marketing, communications, or a related field. • Proficiency with design software (e.g., Adobe Creative Suite or similar tools). • Strong written and verbal communication skills. • Ability to manage multiple projects with minimal supervision. Preferred Qualifications: • Experience with social media management and digital marketing analytics preferred. Additional Skills Requested: Required Skills & Competencies • Quality & Accuracy: Demonstrates excellence in design, attention to detail, and commitment to high standards. • Productivity & Time Management: Meets deadlines, manages multiple projects efficiently, and adapts to changing priorities. • Dependability: Reliable, responsive to requests, and maintains strong attendance and punctuality. • Job Knowledge: Strong understanding of design principles, marketing trends, and digital communication practices. • Teamwork: Works effectively with colleagues, offers assistance, and maintains positive working relationships. Employee Rights - Employee Polygraph Protection Act Equal Opportunity Employer - The Kentucky Community and Technical College System is an equal educational and employment opportunity institution. Advertised: 02 Mar 2026 Eastern Standard Time Applications close: Whatsapp Facebook LinkedIn Email App

Created: 2026-03-04