Demand Generation Manager - GovTech

ABOUT US HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client's everyday operations to understand their people goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan. We partner with companies expecting or experiencing high growth which need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses. OUR CLIENT Location: Raleigh, NC HQ (REMOTE) Industry: Government Technology (SaaS) Company Size: 50+ What They Do: Our client offers an end-to-end operating system for public agencies to communicate, listen, and make informed decisions. As an all-in-one engagement and communications platform, their mission is to connect government agencies with the communities they serve and facilitate equitable participation and representative data. THE ROLE Our client is seeking a highly analytical and results-driven Demand Generation Manager to lead their lead acquisition and nurturing strategy. In this pivotal role, you will be responsible for developing, executing, and optimizing multi-channel marketing campaigns to fill the sales pipeline with high-quality, qualified leads that drive revenue growth. This is a fully remote role. WHAT YOU WILL DO Strategy & Planning Working closely with the Director of Marketing and Lifecycle Marketing Manager, develop a comprehensive, data-driven demand generation strategy aligned with sales goals and overall business objectives. Working with the Marketing Operations leader, track key performance indicators (KPIs) including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Cost Per Lead (CPL), and Marketing Sourced Revenue. Continuously monitor, analyze, and report on campaign performance, utilizing A/B testing and experimentation to drive continuous improvement in conversion rates. Campaign Execution & Optimization Plan, execute, and manage integrated campaigns across multiple channels, including: Paid Digital Marketing (PPC, paid social) Content Syndication and Promotion (e.g., e-books, case studies, white papers). Webinars, Virtual Events, and Conferences Email Marketing for both lead acquisition and targeted nurturing Lead Nurturing & Management Design, build, and optimize lead nurturing programs using HubSpot to move prospects efficiently through the sales funnel. Collaborate with the Director of Marketing and Marketing Operations Lead to define and refine the Lead Scoring model to ensure consistent lead qualification and smooth handoff to Sales. Work with the Marketing Operations Lead to segment and define audiences. WHAT YOU WILL NEED Bachelor's degree in Marketing, Business, or a related field. 3+ years of experience in a dedicated Demand Generation, Growth Marketing, or Campaign Management role, preferably in a B2G or B2B SaaS environment. Proven track record of designing, launching, and managing successful, measurable digital marketing campaigns that drive pipeline growth. Proficiency with Marketing Automation Platforms; experience with HubSpot is preferred. Deep understanding of the sales funnel, lead scoring, and lead nurturing best practices. Strong analytical skills with the ability to interpret data, measure ROI, and make data-driven decisions. Proven track record of managing and scaling integrated SEO and SEM programs that drive measurable pipeline growth. Hands-on experience with Canva or other design software for the end-to-end creation of digital marketing assets, including social graphics, presentation decks, and ads. Preferred Qualifications Experience marketing to the Public Sector or municipal/government organizations.

Created: 2026-03-04