Marketing Specialist - C&S

Description Central Garden & Pet Company (NASDAQ:CENT and CENTA), is a leading innovator, marketer and producer of quality branded products for the pet, lawn and garden supplies markets. Central Garden & Pet is searching for a Marketing Specialist to join the Central Specialty Pet business unit located in Franklin, Wisconsin as part of its Small Animal Marketing team. The Marketing Specialist supports the marketing efforts and activities of the C&S business team and works with cross-functional teams to ensure execution of brand marketing initiatives. The Marketing Specialist is responsible for supporting execution of marketing projects for the Small Animal business to satisfy overall company objectives. The Marketing Specialist will manage the day-to-day operations of the Small Animal product portfolio, including packaging development, product information management and the various aspects of the product life cycle. KEY RESPONSIBILITIES Leads managing the Small Animal product portfolio including product information management of both printed and digital assets for 500+ products in the Kaytee Small Animal product line Initiates new product set-up documents and coordinates the new product set-up process Prepares creative briefs for packaging development, collateral and digital communications Supports the marketing team with research, planning and analysis to analyze business trends to optimize pricing, merchandising and product assortment. Assists in the achievement of annual business objectives goals of revenue, profit, and share growth by providing flawless execution support Assists coordinating new product launches from concept to market, including supporting product development Develops sales tools/materials to optimize impact of the sales organization. Works with cross-functional teams, including, but not limited to, Customer Marketing, Sales, R&D, Product Development, Operations, Purchasing, Finance, Agency, and Legal to champion projects Act as an advocate for a positive work environment QUALIFICATIONS Bachelor's degree in business or related field (Required) Previous pet industry experience with Small Animals such as Rabbits, Guinea Pigs or Hamsters (Required) 1-2 years of consumer-packaged goods product management experience (Preferred) Knowledge and experience utilizing syndicated data (Nielsen, IRI) is a plus Strong organizational and time management/prioritization skills Strong communication skills; written, oral and formal presentation Proficient in Microsoft Word, Excel, PowerPoint Self-motivator able to deliver satisfactory work under limited supervision BENEFITS PACKAGE & EMPLOYEE PROGRAMS Comprehensive Medical, Dental, and Vision Insurance Free Life and Disability Insurance Health and Dependent Care Flexible Spending Accounts 401k with 3% company match and annual employer discretionary contribution Paid vacation, holidays and sick time Employee Assistance Program Access to thousands of free online courses Discounts on cell phones, movie tickets, gym memberships, and more! Education Assistance (both college degrees and professional certifications) Referral Program with cash bonus Access to on-demand pay Paid parental leave Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America. Visit to learn more. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Share: talemetry.share();

Created: 2026-03-04