A company is looking for an Integrated Marketing Specialist (remote).
Key Responsibilities Lead strategy and management of Paid Search campaigns in Google Ads Build and optimize Paid Social campaigns across platforms like Meta and TikTok Manage programmatic buying and implement A/B testing across all platforms Required Qualifications Bachelor's degree in Marketing, Communications, Business, or related field 2-3 years of experience managing paid media campaigns across digital channels Proven experience with Google Ads, including Performance Max and Demand Gen Hands-on experience in programmatic media buying and familiarity with major DSPs Strong analytical skills with experience in web analytics platforms, specifically GA4