Sr. Marketing Specialist - GCG Connectivity & Power ...

Senior Marketing Specialist GCG Connectivity & Power Solutions (CPS) is seeking a Senior Marketing Specialist to support brand awareness, lead generation, and digital performance across our Connectivity & Power Solutions business! As our Senior Marketing Specialist, you'll play a hands-on role in developing and executing digital marketing initiatives that drive brand awareness, support revenue growth, and enable customer acquisition. You'll conduct market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. You'll also support development of marketing materials, campaigns, and promotions and monitor KPI's to track campaign performance. This position is ideal for a digitally savvy marketer who enjoys owning execution, improving performance through optimization, and collaborating cross-functionally in a fast-paced B2B environment. This role offers a hybrid work arrangement from our offices located at 101 Kestrel Drive Collegeville, PA, 19426. What You'll Do Manage the day-to-day production of the internal and external marketing and communication projects as they relate to the marketing calendar. Drive incremental revenue and leads through digital channels. Use digital channels to increase and reinforce brand awareness Ensure that all online customer touchpoints align with CPS brand strategy Work with CPS Marketing team to execute digital aspects of marketing campaigns. Coordinate, deploy, and help to develop Digital Advertising campaigns and assets including emails, social media posts, web banners, web pages, etc Optimize the user experience, Identify critical conversion points and drop off points, and continual optimize user funnel Utilize e-commerce site tools for prioritizing high margin and key brands. Use advertising spots on site to promote key brands in line with marketing coop contributions and company objectives Identify, research and test new digital channels and tools, maximizing the return from new tools Maintain consolidated CPS resource library for internal and external use, containing video and PDF content. Responsible for managing the agency or 3rd parties responsible for creating the imagery, website graphics, etc. while maintaining appropriate brand voice and identity Own and manage the Hubspot CRM tool and associated customer records, email lists, landing pages, surveys, etc Participate in overall marketing strategy planning. What You'll Bring Bachelor's degree or equivalent experience 35 years of experience in digital marketing, demand generation, or a comparable role in a business-to-business environment; previous experience within wire and cable distribution considered advantageous but not required Strong understanding of digital marketing channels including SEO, PPC, social media, email marketing, and display advertising Experience using marketing analytics and data to measure performance and guide decisions Proficiency with CRM and marketing automation tools (HubSpot & Salesforce) experience preferred Strong project management skills with the ability to manage multiple priorities in a fast-paced environment Excellent written and verbal communication skills Self-directed, detail-oriented, and comfortable working independently with minimal supervision What We Offer Competitive base salary and eligibility for annual bonus Comprehensive Health Coverage: Multiple medical plan options (CDHP and PPO) to get you the coverage you need Robust Financial Security: Company-paid life and disability insurance, 401(k) with company match, plus options for supplemental critical illness, accident, and hospital indemnity plans Generous Time Off: PTO plan with paid holidays, paid parental leave, and paid compassionate care leave to support personal well-being and family needs Wellness & Support Programs: Employee Assistance Program (EAP), wellness incentives, and telehealth access Extras That Matter: Dental and vision plans, FSAs/HSAs with company contributions, pet insurance, legal services, and ID theft protection for peace of mind An employee-centric company that values and truly appreciates our most important asset: You! About Allied Wire & Cable Allied Wire & Cable (AWC) was founded in 1987 and acquired by GCG in 2021. We are a market-leading, value-added distributor of wire and cable-based connectivity and solutions. We proudly serve the industrial OEM, factory automation, communications, and building technology markets. About GCG At GCG, our mission is to power, connect, and automate our world. With the responsive DNA of a startup and the size of a global leader, we offer top brands and extensive value-added services that make us an invaluable partner to our customers in multiple industry verticals across the globe. We are committed to meeting the needs of our customers, while focusing attention on our responsibility to the environment, our associates and the communities we serve. GCG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Created: 2026-03-05