Vice President of Journey Marketing

A company is looking for a VP of Journey Marketing. Key Responsibilities Drive business outcomes by optimizing customer experiences across various journey marketing channels Lead the eCommerce engine and a DTC marketing team to enhance revenues and core metrics Collaborate with cross-functional teams to align Journey Marketing activities with broader business objectives Required Qualifications 15+ years of marketing experience with at least 5+ years in journey-oriented marketing Proven track record in building modern lifecycle marketing programs Experience in subscription, hardware, and app marketing preferred Strong DTC eCommerce marketing experience Deep understanding of marketing insights and analytics methodologies

Created: 2026-03-05