A company is looking for a Performance Marketing Creative Strategist to develop and optimize paid media creatives across various platforms.
Key Responsibilities Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels Develop creative concepts and messaging frameworks based on customer psychology and data insights Analyze creative performance and iterate based on performance metrics Required Qualifications 3-7 years of experience in performance marketing creative for DTC brands Deep understanding of direct response principles Proven experience creating or guiding ads that scale spend profitably Experience with Meta Ads, TikTok Ads, and YouTube/long-form video ads Organized and proactive, comfortable in fast-moving environments