Marketing Specialist

Marketing Specialist Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The company's brands: Budget Blinds, The Tailored Closet, PremierGarage, AdvantaClean, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Aussie Pet Mobile, Lightspeed Restoration and Concrete Craft are consistently rated at the top of their categories and supported by more than 2,500 franchise territories. Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company. A few of the company's many accolades and awards include: Entrepreneur's Franchise 500 Entrepreneur's Franchise 500 Best in Category Entrepreneur's Top Low-Cost Franchise Entrepreneur's Top New & Emerging Franchises Entrepreneur's Top Home-based Franchises Entrepreneur's Top 100 Global Franchises The Marketing Specialist will support the implementation of national strategic marketing initiatives and help educate franchises in implementing local/regional strategies that will help drive lead generation, including paid media, content, SEO, social media, PR, and community involvement initiatives. The Marketing Specialist will be responsible for evaluating the effectiveness of national and local marketing strategies, tactics & programs. They will provide feedback and collaborate with their Marketing Director and other team members to influence the evolution of programs, systems & processes. Must have working knowledge of both digital and traditional marketing tactics. Supervisory Responsibilities: This position has no direct reports. Duties and Responsibilities: Partner with local marketing agency to identify effectiveness and impact of current marketing initiatives and optimize accordingly Assist and educate franchisees on marketing tactics, programs and other activities to help drive lead generation and build local brand awareness Have firsthand knowledge of any marketing issues franchises are experiencing - investigate and provide solutions Assist in the development of new marketing tools, resources, and programs Assist in the execution of marketing programs from start to finish, leveraging internal support and driving collaboration Meet regularly with the marketing director to provide status on execution of the marketing plan Understand all corporate and local area marketing programs to communicate and gain adoption and enthusiasm of programs to franchisees Identify new opportunities to build brand awareness and generate leads and proactively share best practices and successes with brand and broader marketing team Assist in building marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan Work with the other marketing teams, other internal stakeholders, and external agencies and vendors Provide Franchisee education and support via webinars and other group learning opportunities Attend brand meetings, yearly conventions and present marketing updates Other duties and responsibilities as assigned Required Skills and Abilities: Highly proactive self-starter who can work with multiple internal and external stakeholders, at all levels, and maintain great relationships. Experienced working with/coordinating with vendor partners Proficiency with online marketing and social media strategies Data driven, comfortable making sense of metrics Team player and collaborative Comfortable in a growing "scrappy" small team environment, with an eagerness to think outside the box Customer service orientated to support a network of 90+ franchise locations across the U.S. Strong organizational and time-management skills, with the ability to manage multiple projects, prioritize, see the big picture and escalate issues appropriately Strong communication and influencing skills and able to work well cross-functionally Excellent written, verbal and interpersonal skills Must be able to take ownership and work independently Education and Experience: Bachelor's Degree in Marketing, Communications, or related field, and 4+ years of experience in marketing, or Combination of education and experience. Franchisor, Pet Grooming industry experience a plus Physical Requirements: Light-duty work environment primarily office-based with minimal physical exertion. Ability to sit for extended periods while working on a computer. Occasional standing or walking for presentations or facilitation. Ability to lift and carry up to 15 lbs occasionally. Hybrid model Work from the office on Tues/Wed/Thurs and from home on Mon/Fri. Up to 10% travel may be required To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. At Home Franchise Concepts, we offer a highly competitive benefits package designed to support you and your family. Our offerings include medical, dental, and vision insurance, Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and supplemental life insurance. Associates are also eligible for an annual discretionary bonus and can participate in our 401(k) retirement plan, which includes matching contributions equal to 100% of the first three percent of eligible compensation contributed and 50% of the next two percent. In addition, we provide 10 paid holidays, 8 paid hours for associates to volunteer in their community, and open time off to support work-life balance. During the interview process, our Talent team will be happy to share more details about our benefits and career development opportunities. Home Franchise Concepts is proud to be an equal opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law. Disability Accommodations: If you have a disability and require a reasonable accommodation to complete the job application process, please contact HFC's Talent Acquisition department at for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance. #HFCGO25 #LI-Hybrid

Created: 2026-03-05