A company is looking for a Senior Manager of Commercial Analytics and Data Science.
Key Responsibilities: Build marketing mix models to estimate incremental ROI of marketing channels and optimize spend Design and measure paid media incrementality tests using geo-experiments Support testing marketing initiatives to drive app engagement and increase subscriber retention Required Qualifications: 5+ years of experience as a Data Scientist Master's degree in Data Science, Statistics, Engineering, Mathematics, or Computer Science Experience in paid media at large media companies Strong foundation in SQL and programming skills in SQL, Python, and R Experience building marketing mix models and web applications using frameworks such as Streamlit, Shiny, or Dash