A company is looking for a Senior ABM Specialist to lead its ABM and demand-generation efforts.
Key Responsibilities Develop integrated ABM and demand-gen campaigns targeting high-value enterprise and tech accounts Partner with Sales and SDR teams to identify and prioritize target accounts and buyer personas Execute multi-channel campaigns across digital, events, and direct outreach to drive engagement and pipeline Required Qualifications 2+ years of experience in Account-Based Marketing 2+ years of experience in a B2B company 2+ years of experience in Email Marketing