Group Product Manager - Customer Engagement Platforms

Job Description At General Motors, we're transforming mobility through innovative product teams. Utilize a human-centered design philosophy to craft vehicles and experiences that will redefine how we commute. Our goal is to move millions safely and smartly, driving the future of global transportation. The Role We are seeking a Group Product Manager for our Engagement Platforms. This pivotal leadership position merges customer engagement strategy with technology, focusing on building tools that enhance product and marketing interactions across various channels, including email, push notifications, media, mobile applications, and vehicle head-units. Your expertise will help manage the design and implementation of platforms that energize our marketing communications. You will apply best practices in product development and agile methodologies to deliver modern engagement tools that support a data-driven ecosystem throughout the customer lifecycle. This role involves collaboration with engineering, marketing, privacy, and loyalty teams to ensure alignment on product roadmaps. As a self-starter, you will bring extensive knowledge in marketing technology and a proven record in crafting multimodal engagement platforms. You’ll integrate various tools, such as Adobe Experience Platform and Salesforce Marketing Cloud, ensuring seamless connectivity with downstream systems through middleware platforms and APIs. What You'll Do Oversee the entire MarTech Product lifecycle from design through to implementation and adoption. Mentor and lead a skilled team of Product Managers and Analysts. Collaborate with marketing leaders to formulate and communicate product roadmaps. Work with internal and external teams to design and deliver platform features. Your Skills & Abilities (Required Qualifications) Minimum of 7 years of experience with marketing communication platforms (Adobe, Salesforce, etc.) in a product management capacity. Strong understanding of modern marketing technology, including ESPs, SMS, and APIs. Proven track record in designing and deploying complex technologies emphasizing automation and simplicity. Experience managing both direct and indirect teams in agile environments. Demonstrated success handling complex, cross-functional projects. Ability to deliver large-scale initiatives in dynamic and challenging environments. Innovative problem-solver who seeks to approach challenges creatively. Effectively set and manage multi-year plans, budgets, and key performance metrics. Skilled in inspiring and collaborating with stakeholders across various organizational levels. Exceptional organizational skills with a focus on prioritization and attention to detail. Possess excellent communication skills, both written and oral. Proficient at working in fast-paced environments and adapting quickly. Foster an inclusive atmosphere where new ideas are welcomed, and trust is built across all levels of the organization. Lead product managers to execute product strategies and roadmaps aligned with organizational objectives. Translate complex concepts into straightforward language for effective communication. Define product vision and strategy based on customer insights and market trends. Communicate product progress and updates to various stakeholders, including executives. Launch products successfully, developing go-to-market strategies and ensuring interdepartmental coordination. Iterate on products based on user feedback and changing market demands. Compensation: The salary range for this role is $134,700 to $245,000. The specific salary will be determined based on relevant factors. Benefits: We offer a comprehensive benefits package that includes medical, dental, vision, retirement savings plans, paid time off, tuition assistance, and GM vehicle discounts, among others. Company Vehicle: After passing a motor vehicle report review, you may be eligible for our company vehicle evaluation program. About GM We envision a world with Zero Crashes, Zero Emissions, and Zero Congestion. Join us to lead the change that fosters a better, safer, and equitable world for everyone.

Created: 2026-03-05