Marketing Operations & CRM Specialist - Elk Grove ...

Marketing Specialist - Elk Grove Village, IL With a 50+ year history of growth and leadership in the machine tool industry, Yamazen has consistently delivered the highest quality products and services to our customers and career growth opportunities to our employees. We have a passion for hiring great people and celebrating their successes. Yamazen Inc. is an importer and distributor of quality CNC manufacturing machinery, tooling, and automation systems. We service manufacturers in automotive, medical, oil, construction, aerospace, and I.T. markets. We have offices serving markets throughout the country and have experienced significant growth through territory and market expansion. We are seeking a Marketing Specialist to support revenue generation through lead management, CRM administration, and coordination between Marketing, Sales, and Business Development teams. This role ensures that inbound and outbound leads are accurately captured, tracked, and followed through the sales pipeline. The ideal candidate is detail-oriented, process-driven, and comfortable working closely with CRM systems while supporting business development and sales enablement efforts. Key Responsibilities: CRM & Lead Management Enter, manage, and maintain lead and contact records in Salesforce Ensure accurate and timely lead entry from: trade shows and events, web inquiries and campaigns, partner and business development sources Maintain CRM data hygiene, including accuracy and completeness, lead status updates, proper assignment and routing Serve as a point of contact for lead flow and CRM-related questions Business Development & Sales Support Support business development initiatives through lead tracking and documentation, follow-up coordination with Sales, organization of outreach efforts Assist in nurturing early-stage opportunities Ensure marketing-generated leads are properly handed off and visible to Sales SEM & Digital Lead Coordination Support SEM and paid digital initiatives from a lead management perspective Ensure leads generated from digital and paid campaigns are captured correctly, entered into Salesforce, routed and tracked appropriately Assist with reporting related to lead volume, source, and quality Pipeline & Market Support Assist with reporting related to lead volume and sources, conversion tracking, campaign and market performance Support basic market or competitor analysis as needed Help identify gaps or inefficiencies in lead flow or follow-up Process & Documentation Document CRM and lead management workflows Support improvements to handoff processes between Marketing and Sales Assist with onboarding and training related to CRM and lead processes Qualifications 13 years of experience in business development, sales operations, marketing operations, or a related role Bachelor's degree in Business, Marketing or a related field Hands-on experience with Salesforce CRM + Certifications Experience supporting lead generation, pipeline tracking, or sales enablement Strong analytical, organizational, and communication skills Ability to manage multiple priorities in a fast-paced environment Compensation and Benefits: Range: $28.84 38.46 ($60,000 80,000) In return for quality results, Yamazen Inc. provides a competitive compensation package including salary and semi-annual bonus opportunities. Employee benefits include company paid medical, dental, vision, short- & long-term disability and life insurance within the first 60 days, 401K with company match, and more! Time off: Vacation / Personal sick days / Company paid holidays Misc: Flexible work hours, Bi-weekly catered lunches, New car discount program, Employee Assistance Program. No phone calls please. Yamazen is an equal opportunity employment company. All applicants are considered regardless of age, race, sex, color, national origin, religion, marital or veteran status, sexual orientation or any other protected status.

Created: 2026-03-06