Sr. Manager, IT Marketing Applications Lead

Sr. Manager, IT Marketing Applications Lead When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015, we pioneered a "moneyball for biotech" approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentationincluding the ethical & thoughtful use of AI to improve clarity, speed, and quality of work. What You'll Do The Sr. Manager, IT Marketing Applications Lead, will define and execute the technology and data strategy enabling BridgeBio's digital marketing and commercial launch programs across multiple therapeutic areas. This role partners with Marketing, Commercial Operations, and IT to integrate and optimize digital platforms that power analytics, automation, and omnichannel engagement. The ideal candidate combines technical fluency with a marketing mindset, driving connected, insight-driven campaigns that improve engagement, efficiency, and ROI. As a collaborative and hands-on leader, this role balances strategic oversight with direct project execution and vendor management. Responsibilities Develop and manage the marketing technology roadmap to enable digital engagement, analytics, and commercial launch readiness across BridgeBio's portfolio Serve as the IT lead for marketing enablement, aligning tools and data integration across systems such as Adobe Marketo, Salesforce Marketing Cloud, Veeva CRM, and Veeva PromoMats Manage vendor relationships and oversee implementation, release schedules, and system lifecycle activities to ensure platform reliability, compliance, and alignment with BridgeBio IT standards Partner with Marketing Analytics and other teams across Commercial and IT to integrate campaign data into the Commercial Data Warehouse and visualization tools (e.g., Power BI, Tableau) Deliver reporting and insights for marketing KPIs across paid, owned, and earned channels to improve decision-making and performance tracking Lead IT readiness and validation for marketing systems supporting new product launches, ensuring seamless integration with CRM and MDM environments Drive continuous improvement and innovation in digital marketing technologies, applying AI-enabled insights and automation to enhance targeting, personalization, and marketing analytics capabilities Where You'll Work This is a hybrid role based in BridgeBio's San Francisco office, with an in-office collaboration cadence of 3 days per week. This is a compelling opportunity to join a high-impact, dynamic team as an individual contributor, shaping the IT roadmap and business strategy that help accelerate life-changing treatments for patients. Who You Are Bachelor's degree in information systems, Computer Science, or Marketing Analytics required 7+ years of IT or digital technology experience supporting Marketing, Commercial, or Digital Operations in the biotech or pharmaceutical industry Strong expertise in marketing technology ecosystems including Marketo, Salesforce Marketing Cloud, Veeva CRM, PromoMats, and Hosting/CMS systems such as WPEngine and Sanity.io Skilled in analytics and integration tools such as Power BI, Snowflake, and Google Analytics, with understanding of SEO/SEM tagging, campaign attribution, and data governance Familiarity with healthcare marketing compliance standards, including HIPAA, GDPR, and CAN-SPAM Proven ability to manage vendors, coordinate complex projects, and align IT capabilities with business goals Collaborative and detail-oriented, committed to continuous learning and partnership to advance BridgeBio's mission of delivering meaningful medicines to patients You have demonstrated curiosity and adaptability in adopting AI-powered tools and technologies Rewarding Those Who Make the Mission Possible We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return. Financial Benefits: Market leading compensation 401K with 100% employer match on first 3% & 50% on the next 2% Employee stock purchase program Pre-tax commuter benefits Referral program with $2,500 award for hired referrals Health & Wellbeing: Comprehensive health care with 100% premiums covered - no cost to you and dependents Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions) Hybrid work model - employees have the autonomy in where and how they do their work Unlimited flexible paid time off - take the time that you need Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents Flex spending accounts & company-provided group term life & disability Subsidized lunch via Forkable on days worked from our office Skill Development & Career Paths: People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities Salary: $170,500 - $200,000 USD

Created: 2026-03-06