Demand Generation Specialist

Demand Generation Specialist As a Demand Generation Specialist at OpenGov, you'll sit at the intersection of content and performance marketingdeveloping integrated campaigns that generate demand, drive pipeline, and establish OpenGov as the AI and ERP leader for state and local governments. You'll lead multi-channel campaign execution, collaborate closely with product marketing and other GTM stakeholders, and use data to optimize for results. From drafting emails and briefing designers to launching nurture tracks and measuring campaign ROI, you'll own the full demand gen lifecyclewith storytelling chops and a performance mindset. What You'll Do: Build and launch integrated campaigns across email, paid media, webinars, social, content syndication, and events to drive qualified pipeline for targeted personas and accounts. Create and manage compelling marketing content that supports campaignsemails, landing pages, webinars, ads, ebooks, customer stories, blogs and more. Leverage AI tools to scale content creation, deliver behavioral personalization, and analyze campaign performance. Partner with product marketing to identify strategic campaign opportunities, align on messaging and positioning, and turn thought leadership, product news and competitive intel into demand-driving programs. Work with marketing operations to segment and nurture audiences using Marketo and Salesforce to engage prospects at every funnel stage and track campaign performance. Own performance reporting, surfacing key insights, learnings, and recommendations to optimize demand strategy. Support ABM campaigns by building and executing personalized programs for high-value accounts. Stay plugged into government and marketing trends, using those insights to craft timely, relevant campaigns that resonate with our ICP. Collaborate across teams, including product marketing, brand and comms, sales development, customer success, and operations to ensure alignment and maximize impact. What We're Looking For: 3+ years of B2B or B2G marketing experience, ideally in SaaS or a high-growth environment Proven experience developing and executing multi-channel demand gen campaigns Strong writing and editing skills, with examples of campaign or content work that drove results Familiarity with Marketo, Salesforce, and demand gen platforms; experience with ABM tools and AI content platforms a plus Analytical mindset with the ability to interpret data and translate insights into action Strong project management skills with a hands-on, roll-up-your-sleeves attitude Collaborative, adaptable, and energized by a fast-paced environment Experience in or interest in public sector/government marketing is a bonus Compensation: $72,000 - $79,750 On target ranges above include base plus a portion of variable compensation that is earned based on company and individual performance. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate's geographical location. Why OpenGov? A Mission That Matters. At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust. Some people say this is boring. We think it's the core of our democracy. Opportunity to Innovate The next great wave of innovation is unfolding with AI, and it will impact everythingfrom the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We've touched 2,000 communities so far, and we're just getting started. A Team of Passionate, Driven People This isn't your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Buenos Aires, Chicago, Dubuque, Plano, and Pune. A Place to Make Your Mark We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within. Benefits That Work for You Enjoy an award-winning workplace with the benefits to match, including: Comprehensive healthcare options for individuals and families Flexible vacation policy and paid company holidays 401(k) with company match Paid parental leave, wellness stipends, and HSA contributions Professional development and growth opportunities A collaborative office environment with weekly catered lunches.

Created: 2026-03-06