Programmatic Activation Specialist - IQVIA Digital (...

Programmatic Activation Specialists IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions, and clinical research services for the life sciences industry. At the center of IQVIA Digital sits our IQVIA Media Operating System, a healthcare specific marketing platform trusted by some of the largest pharmaceutical brands and media agencies. We empower media planning, buying, and analytics teams with the tools they need to do their job, and do it well. By simplifying workflows that used to take days into seconds, integrating functionality that used to require multiple vendors into one, and providing faster and deeper insights than anyone in the industry, we are helping healthcare marketers cut their costs, move faster and drive measurable results all without having to pick up the phone. Platform Success is a diverse group of problem solvers with boundless curiosity. Together, we build trusted client partnerships that produce mutual wins through collaboration, empathy, and a readiness to challenge the status quo. We look for people who are consultative, analytical, technically minded, and passionate about driving real results. We're rapidly growing and looking for super-curious, passionate and driven individuals to join our team. Our people are our greatest asset and we're committed to creating an environment where we all thrive doing what we love. The Programmatic Trading team acts as the campaign delivery engine of the Platform Success group. This team oversees the execution and outcome of all programmatic campaigns while being highly consultative with internal and external partners to ensure value creation. Programmatic Activation Specialists are responsible for the setup, optimization, and performance management of programmatic advertising campaigns. This role is both strategic and hands-on, ensuring flawless campaign execution, operational excellence, and client value creation through consultation on strategic optimizations. As a member of the Programmatic Trading team, you will collaborate closely with Account Management and Product Support to proactively drive measurable results for our clients. Key Responsibilities: Campaign Setup & Execution: Oversee and participate in the end-to-end technical setup, pacing, and launch of programmatic campaigns. Ensure campaigns align with client objectives and strategic goals. Real-Time Optimization & Performance Management: Actively monitor campaign performance and make real-time adjustments to bids, budgets, audience segmentation, creative rotation, and DSP settings to maximize outcomes. Reporting, Analytics & Insights: Execute advanced bidding strategies, optimize budget allocation, and deliver actionable insights to clients and internal stakeholders. Technical Troubleshooting: Proactively investigate and troubleshoot technical issues related to scale, performance, ad serving, data discrepancies, pixel implementation, and delivery errors. Partner with Product Support and Account Management to resolve advanced issues to improve platform stability and overall client satisfaction. Collaboration & Value Creation: Partner with Account Management to inform and consult on strategic optimization strategies and their outcomes for client retention. Success in This Role Will Look Like: Campaign Performance & ROI: Achievement of key performance metrics (CTR/CPC/NRX/VCR/Viewability, and Audience Quality) Efficiency & Accuracy in Execution: On-time and error-free campaign setup, with minimal adjustments required post-launch Optimization Impact: Demonstrable improvements in campaign efficiency through data-driven optimizations Operational Excellence: Identifies process improvements and vocalizes feedback to improve team workflows and partnerships Communication: Proactive and clear communication that establishes role ownership and trust across partner teams Consultative: Partner with Account Management throughout the campaign lifecycle to drive client growth and value through strategic optimization discussions Bias for Action Qualifications: Bachelor's degree preferred; background in business, marketing, analytics, or a related field preferred 3+ years of experience in a hands-on programmatic trading role optimizing Display, Video, Audio based campaigns Experience with the following DSPs Free Wheel, Stack Adapt, The Trade Desk, Amazon Working knowledge of Third-Party tags and HTML Advanced working knowledge of Excel Pivot Tables, VLOOKUPs, etc. Deep understanding of the programmatic advertising ecosystem, including DSPs, bidding strategies, data flows, and platform infrastructurecomfortable navigating technical systems Excellent communicator with the ability to translate and explain programmatic concepts into clear, actionable insights for clients and cross-functional teams Exceptionally organized and proactive, with a strategic mindset and the ability to anticipate needs, identify gaps, and drive continuous improvement Experience collaborating cross-functionally with Account Management, Sales, and Product Teams Thrives in fast-paced, dynamic environments with shifting priorities and high expectations for leadership and innovation Passionate about programmatic advertising and are proactively driven with natural curiosity

Created: 2026-03-06