Roofing Sales Lead

ACS Roofing Sales Lead / Sales ManagerPosition Summary The Roofing Sales Lead / Sales Manager is responsible for driving revenue growth, leading the roofing sales team, developing strategic customer relationships, and ensuring accurate, profitable project acquisition. This role bridges sales strategy and production execution, ensuring projects are sold correctly, scoped properly, and aligned with company profitability goals. Success in this role means: Consistent revenue growth Strong sales team performance Accurate estimating and clean handoffs to production High customer satisfaction and repeat business This is a leadership role - not just a salesperson. Core Responsibilities1. Revenue & Sales Leadership Lead and manage the roofing sales team Set and track monthly, quarterly, and annual sales goals Drive new business development and strategic partnerships Monitor pipeline health and forecast revenue accurately Develop territory and account strategies Key Outcome: Predictable, profitable revenue growth. 2. Sales Process Management Establish and enforce a structured sales process: Lead intake Site inspections Scope development Estimating Proposal presentation Contract execution Ensure CRM is updated daily and accurately Track close ratios, sales cycle length, and pipeline stages Improve conversion rates through coaching and accountability Key Outcome: Clean, consistent, scalable sales operations. 3. Estimating & Proposal Oversight Oversee or assist with roofing estimates (repairs, re-roofs, maintenance) Ensure all proposals are: Accurate Profitable Complete in scope Review margins before contracts are signed Collaborate with Production Manager on pricing feedback Key Outcome: Jobs sold right the first time. 4. Client Relationship Management Develop long-term relationships with: Property managers General contractors Commercial building owners HOA boards Conduct follow-ups after project completion Resolve customer concerns in partnership with production Drive repeat and referral business Key Outcome: High retention and strong reputation. 5. Sales Team Development Recruit, onboard, and train roofing sales reps Conduct ride-alongs and field coaching Hold weekly sales meetings Review KPIs and individual performance metrics Create performance improvement plans if necessary Key Outcome: High-performing, accountable sales team. 6. Production Alignment Ensure smooth handoff from sales to production Participate in pre-job meetings when needed Confirm scope clarity to avoid change orders caused by sales errors Maintain strong communication with Roofing Production Manager Key Outcome: Minimal job friction and strong margins. Key Performance Indicators (KPIs)Revenue & Growth Monthly and quarterly sales volume Gross margin percentage Sales growth year-over-year Backlog value Sales Performance Close ratio % Average contract size Sales cycle time Lead response time Team Performance Individual rep production CRM compliance rate Proposal turnaround time Pipeline accuracy Quality Control % of jobs requiring change orders due to sales error Customer satisfaction scores Repeat client rate Required Skills & Experience 5+ years in commercial roofing sales 2+ years in sales leadership or management Strong estimating and blueprint reading skills CRM experience Proven track record of meeting or exceeding sales targets Strong negotiation and communication skills Ability to coach and hold team accountable Leadership Traits Results-driven Structured and process-oriented Strong communicator High accountability Profit-focused decision maker Calm under pressure Reporting Structure Reports To: Operations Manager or General Manager Works Closely With: Roofing Production Manager Estimating Department Accounting Marketing Warehouse/Fleet Compensation Structure (Optional Section) Base salary + commission Team performance bonus Margin-based incentives Company vehicle or allowance (if applicable) If you'd like, I can also create: A KPI Scorecard A comp plan structure A 30-60-90 day onboarding plan A Sales Playbook outline Or a separate Sales Rep vs Sales Manager split role description Let me know how you want to structure the ACS roofing division moving forward.

Created: 2026-03-06