Marketing Specialist

Marketing Specialist Fitch Irick Corporation - Charlotte, NC 28209 Overview Position Type: Full Time Travel Percentage: Up to 25% Description Job Title: Marketing Specialist Reports To: EVP, Property Management Location: Charlotte, NC FLSA Status: Exempt Company Overview: Fitch Irick Corporation is a mission-driven affordable housing developer, owner, and operator dedicated to creating and preserving high-quality, sustainable, and affordable housing communities. We are committed to delivering long-term financial and social impact by optimizing the performance of our real estate assets while maintaining affordability for residents. What You'll Be Doing | The Role The Marketing Specialist is responsible for planning, executing, and optimizing marketing strategies that support leasing performance and brand awareness across the affordable housing portfolio. This role will oversee digital and traditional marketing efforts, lead outreach initiatives, and manage leasing technology platforms such as EliseAI, Zillow, and Apartments.com. The Marketing Associate collaborates closely with property operations, compliance, and technology teams to ensure alignment with business goals and affordable housing regulations. Marketing Strategy & Planning Develop and implement comprehensive marketing plans for new lease-ups, stabilized assets, and underperforming communities. Align marketing efforts with occupancy goals, leasing velocity targets, and regulatory timelines. Monitor performance and provide monthly reporting on campaign effectiveness and ROI. Digital Marketing & Technology Oversight Manage online presence across platforms including Apartments.com, Zillow, RentCafe, and other Internet Listing Services (ILS). Administer and optimize AI leasing and communication tools such as EliseAI to support lead nurturing, appointment scheduling, and resident engagement. Partner with IT and property management teams to ensure seamless integration of marketing platforms with internal systems. Track digital engagement analytics and implement data-driven strategies to improve conversion rates. Leasing & Site Support Serve as the primary marketing advisor to Regional Managers and Property Managers, offering guidance on advertising, outreach, signage, and leasing events. Develop property-specific marketing materials and collateral consistent with brand standards and fair housing regulations. Provide training and onboarding for site teams on marketing best practices and systems usage. Outreach & Community Engagement Design and support grassroots marketing campaigns targeting local employers, service agencies, housing authorities, and community-based organizations. Plan community events and marketing initiatives that drive local visibility and resident engagement. Cultivate partnerships to strengthen referral networks and enhance the company's reputation in target markets. Compliance & Brand Management Ensure all marketing and advertising content adheres to Fair Housing, HUD, LIHTC, and Rural Development regulations. Uphold brand standards across digital, print, and onsite materials. What You Bring | The Person Bachelor's degree in Marketing, Communications, Business, or related field preferred. 5+ years of progressive experience in marketing, with at least 2 years in multifamily or affordable housing. Proficiency with leasing and marketing platforms (e.g., EliseAI, Zillow, Apartments.com, Yardi RentCafe). Strong understanding of digital advertising, lead generation, SEO/SEM, and social media strategy. Experience with analytics platforms and CRM tools to assess performance and guide strategy. Working knowledge of Fair Housing marketing compliance. Excellent communication, project management, and people skills. Core Competencies: Strategic Thinker & Problem Solver Technologically Proficient & Data-Driven Collaborative & Responsive Creative with Strong Execution Compliance-Focused & Detail-Oriented What's In It For You | The Benefits Mission-Driven Work: Contribute to providing affordable housing and making a difference in communities. Comprehensive Benefits: Health, dental, and vision insurance. Short-term & long-term disability. Life insurance & AD&D coverage. Pet insurance. PTO Paid company holidays & floating holiday of choice. Employee Assistance Plan for you and your family. Culture of Growth: Enjoy a workplace that celebrates milestones, rewards high-quality work, and offers professional development opportunities.

Created: 2026-03-07