GTM Strategy

Go-to-Market (GTM) Strategist HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate - they make decisions, take action, and run operations autonomously across voice, email, and enterprise systems. Born in Y Combinator (S23) and backed by a16z and Base10 with over $60M raised, we power critical operations for global enterprises worldwide. Our platform is battle-tested in the most demanding environments - where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Role Overview We're looking for a strategic, analytical, and execution-driven Go-to-Market (GTM) Strategist based in San Francisco to help shape our next phase of expansion. This role focuses on building and scaling new revenue pathways including launching new verticals, entering new geographies, and developing high-impact partnerships and is ideal for someone who thrives at the intersection of strategy and hands-on execution. What You'll Do Identify, evaluate, and prioritize new industry verticals for expansion. Conduct market sizing, competitive analysis, and ideal customer profile definition. Build tailored GTM motions, value propositions, and activation plans for each vertical. Build frameworks for assessing new geographic markets and recommend country-level entry strategies. Partner with leadership to develop launch plans that include distribution, pricing, compliance considerations, and localization. Support on-the-ground activation by coordinating with Sales, Marketing, and Product. Source, evaluate, and structure partnerships across technology, distribution, channel, and ecosystem players. Build business cases, negotiate partnership structures, and define joint-go-to-market initiatives. Manage ongoing partner relationships and performance tracking. Work closely with Sales, Marketing, Product, and Operations to unify GTM efforts and ensure strong execution. Must Have Experience in venture capital, investment banking, strategic consulting or startups/scale-ups. Demonstrated ability to evaluate new markets, assess business models, and build data-driven business cases for expansion or investment. Experience supporting or leading initiatives related to new market entry, vertical exploration, partnerships, or go-to-market planning. Strong analytical and strategic problem-solving skills, with the ability to synthesize complex information and translate insights into actionable plans. Excellent written and verbal communication skills; capable of influencing senior stakeholders and articulating strategic recommendations clearly. Highly organized, with experience managing multi-stakeholder, cross-functional workstreams in fast-paced environments. A proactive, self-starter mindset with the ability to operate independently and navigate ambiguity. Fluent in English; additional European languages are a plus. Why Join Us? Opportunity to work at a high-growth AI startup, backed by top investors. Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10. Ownership & Autonomy - Take full ownership of projects and ship fast. Top-Tier Compensation - Competitive salary + equity in a high-growth startup. Comprehensive Benefits - Healthcare, dental, vision coverage. Work With the Best - Join a world-class team of engineers and builders. Our Operating Principles Extreme Ownership We take full responsibility for our work, outcomes, and team success. No excuses, no blame-shifting if something needs fixing, we own it and make it better. This means stepping up, even when it's not "your job." If a ball is dropped, we pick it up. If a customer is unhappy, we fix it. If a process is broken, we redesign it. We don't wait for someone else to solve it we lead with accountability and expect the same from those around us. Craftsmanship Putting care and intention into every task, striving for excellence, and taking deep ownership of the quality and outcome of your work. Craftsmanship means never settling for "just fine." We sweat the details because details compound. Whether it's a product feature, an internal doc, or a sales call we treat it as a reflection of our standards. We aim to deliver jaw-dropping customer experiences by being curious, meticulous, and proud of what we build even when nobody's watching. We are "majos" Be friendly & have fun with your coworkers. Always be genuine & honest, but kind. "Majo" is our way of saying: be a good human. Be approachable, helpful, and warm. We're building something ambitious, and it's easier (and more fun) when we enjoy the ride together. We give feedback with kindness, challenge each other with respect, and celebrate wins together without ego. Urgency with Focus Create the highest impact in the shortest amount of time. Move fast, but in the right direction. We operate with speed because time is our most limited resource. But speed without focus is chaos. We prioritize ruthlessly, act decisively, and stay aligned. We aim for high leverage: the biggest results from the simplest, smartest actions. We're running a high-speed marathon not a sprint with no strategy. Talent Density and Meritocracy Hire only people who can raise the average; 'exceptional performance is the passing grade.' Ability trumps seniority. We believe the best teams are built on talent density every hire should raise the bar. We reward contribution, not titles or tenure. We give ownership to those who earn it, and we all hold each other to a high standard. A-players want to work with other A-players that's how we win. First-Principles Thinking Strip a problem to physics-level facts, ignore industry dogma, rebuild the solution from scratch. We don't copy-paste solutions. We go back to basics, ask why things are the way they are, and rebuild from the ground up if needed. This mindset pushes us to innovate, challenge stale assumptions, and move faster than incumbents. It's how we build what others think is impossible.

Created: 2026-03-07