Digital Marketing Specialist, eCommerce Product ...

Digital Marketing Specialist, eCommerce Product Enablement Work Mode: Onsite Location:Onsite, four days per week - Kohler, WI Opportunity The Digital Marketing Specialist, eCommerce Product Enablement supports how Kohler brings products to market across the digital shelf, including Kohler-owned sites, retailer sites, and marketplace platforms. This role focuses on executing and supporting the operational foundations of digital product readiness, availability, and fulfillment helping ensure products are accurate, enabled, and ready to transact wherever customers shop. Working closely with senior team members and cross-functional partners, this position contributes to new product launches, direct fulfillment initiatives, and emerging connected commerce experiences such as social selling and marketplace programs. Through strong execution, coordination, and attention to detail, this role helps improve speed to market and supports Kohler's long-term digital growth. Specific Responsibilities New Product Launch Execution & Support Support cross-functional coordination for new product launches (NPLs) across owned, retailer, and marketplace digital channels. Execute standardized launch checklists and processes to ensure product setup is complete, accurate, and on time. Partner with Product Management, Category, Supply Chain, Channel Marketing, and Digital Merchandising teams to gather required inputs and resolve setup issues. Assist in maintaining launch readiness trackers, dashboards, and documentation. Identify gaps or delays and escalate risks to senior team members. Product Availability & Fulfillment Support Support Category Management and Supply Chain teams in executing direct fulfillment (1P and 3P) programs for eCommerce SKUs. Assist with onboarding SKUs into direct-to-consumer, drop-ship, or marketplace fulfillment models. Monitor in-stock status for assigned digital SKUs and flag issues impacting customer experience or sales. Help maintain tools and reports that connect product readiness with inventory and fulfillment visibility. Connected Commerce Execution Support activation of emerging eCommerce capabilities, including social selling, retailer-specific programs, and new digital transaction paths. Assist with testing, documentation, and rollout activities for new connected commerce pilots. Coordinate with IT, Channel Marketing, and Retail partners to ensure content, data, and fulfillment requirements are met. Document learnings and support knowledge sharing to improve repeatability. Cross-Functional Coordination & Process Support Participate in readiness reviews and working sessions to support launch and fulfillment execution. Maintain documentation related to product data, imagery, pricing, and readiness milestones. Follow established governance and processes, escalating issues or inconsistencies as needed. Contribute ideas for process improvements and operational efficiencies. Reporting & Continuous Improvement Maintain and update reporting related to: New product launch completion and accuracy SKU readiness and data completeness In-stock performance for assigned products Direct-fulfillment participation Support preparation of recurring updates and summaries for internal stakeholders. Use data and feedback to improve execution quality and identify opportunities for learning and growth. Skills/RequirementsBachelor's degree in Marketing, Business, Supply Chain, Analytics, or a related field. 0-2 years of experience (including internships or co-op experience) in eCommerce operations, digital marketing, merchandising, supply chain, or related business functions. Foundational understanding of eCommerce concepts, including product lifecycle basics, digital product setup, and fulfillment models (1P, 3P, drop-ship). Experience supporting cross-functional teams or projects in a matrixed environment. Exposure to PIM/Syndication platforms (e.g., Salsify, Syndigo), analytics or reporting tools (e.g., Power BI, Tableau, Excel), or eCommerce platforms is preferred. Strong attention to detail, organizational skills, and the ability to manage multiple tasks simultaneously. Effective written and verbal communication skills with a willingness to learn and adapt in a fast-paced environment. Applicants must be authorized to work in the US without requiring sponsorship now or in the future. We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $53,750 - $80,650. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. Why Choose Kohler? We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives. About Us It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@. Kohler Co. is an equal opportunity/affirmative action employer.

Created: 2026-03-08