Marketing and Communications Specialist

On-site role- Sanford, FLGeneral Statement/Purpose of Job: The Mar-Com Specialist is a strategic owner within the marketing communications team, responsible for driving key initiatives that elevate the company's brand, social presence, and customer engagement. This role requires end-to-end ownership of social media strategy, tradeshow and event execution, and marketing materials management. This is a hybrid role, with remote flexibility for strategic planning, but in-office presence is required for events, factory visits, and other essential hands-on activities. The Specialist works cross-functionally to ensure marketing efforts align with business goals and deliver measurable results. Essential Duties and Responsibilities: Social Media Strategy, Communications & Content Ownership - Lead the company's social media strategy, creating content calendars and producing graphics, videos, and copy that reflect brand voice and drive engagement. Manage ALL newsletter creation and sends. Track performance metrics and present quarterly communications insights to inform strategy and decision-making. Tradeshow and Event Leadership - Own the planning, coordination, and execution of regional tradeshows, customer visits, factory tours, and corporate events. Support larger national events, ensuring seamless logistics and alignment with business objectives. Presence in the office is required for all events. Marketing Materials Management - Take full ownership of marketing collateral, samples, and swag. Ensure inventory is maintained, organized, and communicated proactively to the sales team, enabling smooth operations and consistent brand presentation. Project Leadership - Drive marketing projects end-to-end within project management tools, ensuring timelines are met and teams stay aligned. Proactively identify opportunities to improve processes and cross-functional communication. Other Duties - Take on additional responsibilities as assigned by the Director of Marketing to support the broader marketing strategy. Knowledge, Skills, and Abilities: Strong written and verbal communication skills with excellent proofreading abilities. Highly organized, self-motivated, and able to manage multiple priorities with deadlines. Proficiency in: Microsoft Office (Excel, PowerPoint, Outlook, Word) Social Media platforms (Facebook, LinkedIn, Instagram, TikTok, X/Twitter) MailChimp or similar email distribution platforms Social media management tools (Sprout Social) Project management tools (Monday.com, SmartSheet, etc.) Basic graphic design and video editing skills for creating content (Canva, Adobe Creative Suite, or similar tools). Minimum Education and Experience Requirements: Bachelor's degree in marketing, communications or equivalent education/training 2-4 years of professional experience in marketing, communications, or related roles. Proven experience managing social media accounts, producing content, and tracking analytics. Event/tradeshow coordination experience, ideally with some leadership in executing or owning events. Experience with marketing collateral management and cross-functional project coordination. Optional but preferred: basic graphic/video design experience and familiarity with project management and marketing tools. Travel: Physical Demands: The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand, walk, sit, and climb or balance. The employee must regularly lift and/or move up to ten pounds and occasionally lift and/or move up to thirty-five pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Working Conditions: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. The work environment (when not remote) includes ambient office temperatures, well-lit work areas, and traditional office equipment.

Created: 2026-03-09