Loyalty Strategy Senior Analyst

Senior Analyst, Loyalty Strategy & Program Analytics The Senior Analyst, Loyalty Strategy & Program Analytics plays a critical role in shaping the economics, design, and performance of the Choice Privileges loyalty program. This role provides insights that inform reward night pricing, points economics, tier design, and member engagement strategies. The Senior Analyst partners closely with Loyalty Strategy, Partnerships, Revenue Management, Finance, and Marketing to evaluate member behavior, quantify tradeoffs, and support data-driven decision-making. This role is highly analytical and hands-on, with a strong focus on SQL-based analysis, dashboards, and storytelling. Responsibilities: Loyalty currency & program economics analytics Analyze points earning and redemption behavior, including issuance, redemption velocity, and breakage patterns, to support sustainable loyalty program economics. Build and maintain analytical models that evaluate the cost, value, and behavioral impact of loyalty currency across member segments. Support forecasting and monitoring of loyalty-related financial metrics, including points liability and redemption trends. Reward night & pricing analytics Provide analytical support for reward night pricing, including static, dynamic, and seasonal pricing structures. Evaluate redemption demand, elasticity, and booking behavior to identify opportunities to improve reward night availability, engagement, and profitability. Partner with Revenue Management and Loyalty Strategy to assess tradeoffs between paid demand, reward demand, and inventory utilization. Member behavior, engagement & tier analytics Analyze member lifecycle behavior, including acquisition, activation, engagement, retention, and churn, with a focus on how loyalty currency and benefits influence behavior. Support program benefits design through financial and behavioral modeling. Measure the impact of loyalty initiatives (e.g., promotions, bonuses, new benefits) on incremental bookings, frequency, and long-term member value. Experimentation & performance measurement Design and analyze tests and pilots related to loyalty pricing, promotions, and engagement strategies. Quantify incremental impact versus subsidized behavior and translate findings into clear recommendations. Develop dashboards and recurring reporting that track loyalty performance, member behavior, and program health. Decision support & storytelling Translate complex analyses into concise, decision-ready insights for senior leaders. Prepare executive-ready materials that clearly articulate tradeoffs, risks, and opportunities. Serve as a trusted analytical partner to Loyalty Strategy and cross-functional stakeholders. Qualifications: Employment Experience 2+ years in travel loyalty analytics, revenue management or loyalty program management strongly preferred Experience analyzing customer behavior, pricing, promotions, or program economics in a data-rich environment. Technical Skills Advanced SQL skills (Redshift) with experience querying and analyzing large datasets Strong experience building dashboards and visualizations using Tableau, Power BI, or similar tools. Advanced Excel skills, including financial modeling and scenario analysis. Familiarity with experimentation and A/B testing frameworks. Exposure to loyalty platforms, reservation systems, or CRM data is a plus. Additional Skills & Competencies Analytical rigor: Strong ability to structure problems, analyze data, and draw clear conclusions. Business judgment: Understands how analytics connect to customer behavior and commercial outcomes. Communication & storytelling: Able to explain complex findings clearly to non-technical audiences. Collaboration: Effective partner across Loyalty, Finance, Revenue Management, and Marketing. Curiosity & ownership: Proactively identifies questions, opportunities, and areas for improvement. Education Requirements Bachelor's degree in Hospitality, Business, Economics, Finance, Data Science, Analytics, or a related field required. Master's degree in related field strongly preferred. Analytics and financial certifications a plus but not required. Note: This role is not eligible for visa sponsorship. Salary Range: $75,553 - $88,886. Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few: Competitive compensation and benefits, including medical, dental, and vision coverage Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance Financial benefits for retirement and health savings Employee recognition programs Discounts at Choice hotels worldwide About Choice Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves the striver, the dreamer, the entrepreneur because that's who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward giving our work at Choice a purpose larger than our business. Choice's Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity Choice's Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver

Created: 2026-03-09