Senior Audience Development Manager, The California ...

Senior Audience Development Manager The California Post is seeking a Senior Audience Development Manager to help shape and execute our audience optimization strategy as we expand to California. This role will report into the Senior Director of Audience Development (California Post), working closely with cross-functional teams. The Senior Audience Development Manager will play a key role in driving multi-platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI-driven platforms. Responsibilities: Lead The California Post's audience optimization and discovery strategy for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search. Pitch trending, evergreen and planned content strategies that strengthen The California Post's authority and multi-platform presence. Develop and own optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform. Manage optimization strategy for homepage, landing pages, and article templates to improve discoverability, engagement, and conversions. Partner with cross-functional stakeholders including editorial, product, development, video, data, and marketing to align audience strategies. Work with the New York Post's newsletter editor to execute data-informed newsletter strategies focused on subscriber growth, acquisition, and audience retention. Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand. Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time. Stay ahead of industry shifts, platform algorithms, and evolving search standards; translate changes into actionable newsroom strategies. Participate in editorial meetings and contribute real-time optimization insights to shape coverage. Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom. Qualifications: 5-7 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus) Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics) Understanding of the SEO industry and Google's evolving web standards; proficiency in structured data/schema.org is a plus Ability to balance priorities and thrive in a fast-paced start-up environment; experience in a California-based newsroom is a plus Ability to be both a self-starter and team player; strong interpersonal and communication skills are required Highly organized with excellent attention to detail Pay Range: 95,000 - 125,000

Created: 2026-03-09