District Events Specialist

District Events Specialist The district events specialist is responsible for supporting the district manager in creating conditions for success within the district. The overall responsibility includes planning, coordinating, and executing both in-store and out of store events and promotions to drive client engagement, enhance the brand experience, and ultimately boost sales within their assigned district. Events are a crucial part of driving community engagement and incremental business to the assigned stores within each district. The district event specialist will plan dynamic and engaging events to drive new business and strengthen our community connection. Conduct short and long-term planning and management for events and sales. Trains, supervises, and works with event staff to plan, execute, and deliver successful events. Leads event team to build long-term, value-based customer relationships that enable achievement of sales objectives. Supervisory responsibilities include managing and guiding the consumer experience through each event, implementing and executing Lucchese B.U.I.L.D. sales training to drive the culture of excellence, teamwork, high performance, conversion, and consumer engagement, monitoring consumer interactions utilizing our B.U.I.L.D. selling strategy, gathering insights, and identifying areas for improvement, and addressing team member performance and supporting their ongoing learning development by providing direct feedback and in-the-moment recognition, coaching, demonstrations, and hands-on experiences. Duties/responsibilities include cross functionally identifying grassroots opportunities to develop location-specific events within the district to support overall sales growth and community engagement, gathering information about objectives, budget, and preferences, securing food, drinks, decor, and entertainment, creating a schedule of activities for event team to follow during events, communicating with vendors and suppliers, managing the event budget and tracking event revenue, handling any problems that arise during the event, overseeing events team, servers, bartenders, vendors, and entertainers, monitoring event inventory levels of all resources needed to offer the Lucchese experience, attending weekly district conference calls, participating in weekly touch bases with district manager, connecting and engaging with clients authentically to build brand loyalty, and routinely gathering and listening to feedback from leaders, associates, and customers- analyzing inputs, implementing solutions, and holding self-accountable. Required skills/abilities include demonstrating ability to drive new business with compelling events, open availability to meet the needs of the events, including evenings, weekends, and holidays, excellent verbal and written communication, teambuilding, and influencing skills, excellent interpersonal and customer service skills, excellent organizational skills and attention to detail, excellent time management skills with a proven ability to meet deadlines, strong analytical and problem-solving skills, ability to prioritize tasks and delegate them when appropriate, thriving in a high-paced, dynamic environment with high expectations, demonstrated ability and experience in coordinating teams and executing multi-faceted plans, including contingency plans, and proficiency with Microsoft Office Suite or related software. Comfortable using an intricate point of sales system. Education, experience, and/or certifications include a minimum of high school diploma or equivalent. College degree preferred. A minimum of two years' retail or event experience required. Physical requirements include being able to stand/walk for the duration of 6-8+ hour shift in all weather conditions, being able to climb stairs, ladders, and squat or bend when assisting customers when trying on boots, and being able to lift up to 50 pounds at times.

Created: 2026-03-10